Are gravel races too challenging to broadcast?

With three events left to go, FloSports and Life Time cease broadcast production for the Life Time Grand Prix series

Crusher in the Tushar - Pete Stetina
(Image credit: Life Time)

When Life Time launched its Grand Prix series in the spring, it not only formalized a calendar for off-road and gravel cyclists and gave them an enticing $250,000 prize purse to compete for, more importantly, Life Time gave fans a season cast of 60 hand-selected diverse competitors to follow and a first-time live broadcasting of some of the biggest gravel and xc mountain bike races in the country.  

With a line up of prestigious events like Unbound and the Leadville 100 as well as a competitor pool of WorldTour roadies, gravel pros, mountain bike Olympians, track world champions and pro triathletes, the concept seemed bound for success in the changing cycling landscape in the U.S. and its struggle to maintain fandom

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