Zwift becomes title sponsor of Paris-Roubaix Femmes

Online fitness platform builds on deal to sponsor inaugural Tour de France Femmes

Paris-Roubaix Femmes
(Image credit: Getty Images)

Zwift is to sponsor Paris-Roubaix Femmes from this year, in a deal which builds on its sponsorship of women's cycling, it was announced on Monday

The global online fitness platform is already the title sponsor of the inaugural edition of the Tour de France Femmes, which will take place this July. Both that and Paris-Roubaix are organised by the Amaury Sport Organisation (ASO).

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling on tarmac, he's happy. Before joining Cycling Weekly he spent two years writing for Procycling, where he interviewed riders and wrote about racing. He's usually out and about on the roads of Bristol and its surrounds. Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to cycling.