Zwift becomes title sponsor of Paris-Roubaix Femmes

Online fitness platform builds on deal to sponsor inaugural Tour de France Femmes

Paris-Roubaix Femmes
(Image credit: Getty Images)

Zwift is to sponsor Paris-Roubaix Femmes from this year, in a deal which builds on its sponsorship of women's cycling, it was announced on Monday

The global online fitness platform is already the title sponsor of the inaugural edition of the Tour de France Femmes, which will take place this July. Both that and Paris-Roubaix are organised by the Amaury Sport Organisation (ASO).

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Adam Becket