Inside Miche: how a 98-year-old company adapted to the 21st century

Miche still makes its products in its factory north of Venice. But robotics and computerisation give it the edge over the Far East

Miche makes a huge range of products – over 10,000, including chainsets, cassettes and wheels. It sells them under its own name but also makes equipment under contract for other well known brands and as OEM for bike manufacturers. Miche also makes custom products, like the freewheel bodies used in Elite’s turbo trainers.

Wheels are laced by hand using Sapim spokes

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Paul Norman

Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.

He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.