Buy One Get One Free on bikes didn't save Kona as brand is put up for sale

American gravel and mountain bike brand will "continue to seek a buyer"

The Kona AL 650 gravel bike
(Image credit: Tim Peck)

Months after its "buy one get one free" sale, American bicycle manufacturer Kona Bikes has been put up for sale by its owners, Kent Outdoors, amid reports that it is being wound down.

At last week's Sea Otter Classic industry show, the brand set up its booth but then disappeared mid-week, with the sale - which is reported to result in lay-offs - emerging soon after.

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling on tarmac, he's happy. Before joining Cycling Weekly he spent two years writing for Procycling, where he interviewed riders and wrote about racing. He's usually out and about on the roads of Bristol and its surrounds. Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to cycling.