Could a lack of live TV threaten the Women’s Tour’s place on the WorldTour?

£400,000 bill for live TV is prohibitive for organisers, who intend to have live coverage for 2022

Huge crowds watch the final podium celebrations following stage six of the 2021 AJ Bell Women's Tour in Felixstowe, Suffolk
(Image credit: SWPix)

Every one of the last 900 metres between the final bend and the finish line of Saturday’s Women’s Tour stage was lined with people. 

The sea of humanity on the North Sea coast was breathtaking. The sun shining on Felixstowe, on the Women’s Tour and the crowd, perhaps the biggest crowds seen at any standalone Women’s WorldTour race anywhere. 

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Owen Rogers is an experienced journalist, covering professional cycling and specialising in women's road racing. He has followed races such as the Women's Tour and Giro d'Italia Donne, live-tweeting from Women's WorldTour events as well as providing race reports, interviews, analysis and news stories. He has also worked for race teams, to provide post race reports and communications.