From palette to panache: How cycling brands decide on colours for your kit

Who chooses the colours for the latest season’s cycling kit, and how do they identify the hottest hues? Adam Becket explores the competing priorities – flair, fashion and function

(Image credit: Rapha)

“Colour is the place where our brain and the universe meet,” wrote the art critic John Berger. He might have been referring to a Paul Cézanne exhibition, but the idea applies more widely. It speaks to what colour is, its essence, and how our perception of it creates the world as we know it. Cézanne was one of the masters of colours, from pale greens to pure black, but you don’t need to be one of the greats to care deeply about tints, shades and hues – especially the colour of your cycling kit.

Rosalind Borwick, a senior designer at Le Col, takes some of her inspiration for her brand’s colour palettes from going to exhibitions; the Berger quote seems even more apposite now.

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling on tarmac, he's happy. Before joining Cycling Weekly he spent two years writing for Procycling, where he interviewed riders and wrote about racing. He's usually out and about on the roads of Bristol and its surrounds. Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to cycling.