Ekoï celebrates its 17th birthday with 40% off all weekend

French direct sales brand discounts its entire range this weekend only

It’s 17 years since, in 2001, Ekoï set out to disrupt the cycling clothing market with its innovative kit. To celebrate, from today for the whole of the weekend, Ekoï is offering a 40% discount across its entire site. You can take a look here.

The brand has become something of a behemoth in its home market, with many riders on French roads decked out in its eye-catching kit.

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