SRAM Rival eTap AXS significantly drops the price of wireless electronic shifting and power meter use

Hydraulic disc brake groupset brings electronic transmission to a lower price point with "massive" uptake from OEM manufactures

SRAM Rival eTap AXS

SRAM has brought wireless shifting to its Rival tier groupset, significantly dropping the cost of electronic shifting - with the option of adding crank-based power from £230.

The American brand introduced its wireless, electronic shifting to the market via Red eTap AXS (pronounced, as I still keep keep forgetting, "access") in February 2019, closely followed by SRAM Force in April of the same year. The new offering from SRAM sees the price of electronic shifting reduced dramatically with a full groupset from £1,102 for a 1x set up or £1,314 for 2x.

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Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.