'These are my best years, I don't want to waste them on a TV cooking show'

Greg Van Avermaet has found that he is in big demand by the media in his home country of Belgium - but he's staying focused on his racing for now

Greg Van Avermaet wins the 2017 Omloop Het Nieuwsblad.

(Image credit: Yuzuru Sunada)

Olympic champion Greg Van Avermaet (BMC Racing) aims for a series of precious cobbled classics, starting tomorrow with the E3 Harelbeke in Belgium, and refuses to waste time elsewhere despite his increased popularity.

Since his gold medal in Rio de Janeiro, and Tour de France stage win and yellow jersey last year, Belgian media has requested significant time from its star. He often says 'no' to keep on track for the northern classics.

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Gregor Brown

Gregor Brown is an experienced cycling journalist, based in Florence, Italy. He has covered races all over the world for over a decade - following the Giro, Tour de France, and every major race since 2006. His love of cycling began with freestyle and BMX, before the 1998 Tour de France led him to a deep appreciation of the road racing season.