Team Sunweb's future secured 'indefinitely' as it signs open-ended sponsorship deal

Long-term future secured for German team

Team Sunweb on the opening stage of Tirreno-Adriatico

(Image credit: Yuzuru Sunada)

Team Sunweb will continue indefinitely as part of a new deal with the Sunweb holiday company that should allow the German team to focus more on long-term development.

The deal is a unique one in the typically short-termist world of professional cycling sponsorships, and allows the team a level of security that many other teams could only wish for.

Sunweb - the holiday company - joined as title sponsor on a two-year deal in 2017, meaning that the new arrangement will come into force when the current contract expires in 2019.

Under the terms of the new deal Sunweb's sponsorship will continue for an indefinite amount of time, and even if the team and the sponsor decide to terminate the deal the sponsorship will still run for two more full years, giving riders and staff plenty of time to find new employment.

>>> Keep Challenging: The story behind Team Sunweb's dream 2017 season

Speaking about the deal, Team Sunweb general manager Iwan Spekenbrink was understandably delighted to sign such a long-term deal to secure his team's future.

"We keep shaping our future with our new Sunweb agreement and that’s a big compliment to the team, which I am extremely proud of. With this stability, our organizational focus can shift to many, many years into the future.

"It offers us the opportunity to not only think long-term but also to actually shape our future, ultimately becoming a durable elite cycling establishment for both men and women.

"It has been our dream from the start in 2008 to grow the team, with its vulnerable economics, into a revolutionary, durable cycling establishment. Several building blocks have now come to fruition, one of which is our Keep Challenging Center for athlete development and team optimization.

"On top, we can concentrate on setting up new innovative projects that we are launching in the upcoming years and beyond, where we’re aiming to set new standards in biomechanics, aerodynamics and equipment."

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1