MTN-Qhubeka title sponsor to withdraw its funding

Telecommunications company MTN will cease to sponsor the Qhubeka team after 2015 as it looks to scale back its various sponsorship engagements

Edvald Boasson-Hagen during the Team Presentation of the 2015 Tour de Francet

(Image credit: Watson)

Despite an overwhelmingly successful Tour de France, African telecommunications company MTN will withdraw their funding from the Qhubeka team at the end of the season.

MTN reportedly spend around R100m (over £5m) sponsoring the team since 2013, but feels the return on investment in cycling and other ventures does not justify the expenditure.

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