Cycle insurance company Velosure have provided the financial backing for the Velosure-Giordana cycling team for 2014. The squad is effectively the new name for the Node4-Giordana team owned by Yellow Limited.
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“Velosure are delighted to partner with Yellow in this exciting initiative for 2014,” said the comapny’s Paul Walker. “Here at Velosure, we are keen to support all aspects of cycling, particularly young talented cyclists early in their career.
“We reached agreement with Phil [Griffiths] and Yellow based on their excellent track record for supporting cycling over the years, the fantastic quality of their product, and because of our shared philosophy in quality of service and reliability.”
The squad is aiming to compete in over 90 events during the 2014 season and will be managed by Malcolm Elliott and Bill Nickson.
The squad will wear bright orange kit and ride Pinarello bicycles equipped with Campagnolo components.
Roman Van Uden