You won't miss Canyon-SRAM at this year's Tour de France Femmes avec Zwift

Canyon-SRAM rolls out a popping kit for the second edition of the women's French Grand Tour

Canyon Sram rider in custom tour de france femmes kit riding up mountain
(Image credit: Canyon Sram)

Canyon-SRAM will be sporting a bold, custom outfit for the second edition of the Tour de France Femmes avec Zwift, which gets underway this Sunday. The men's event has seen a number of beautiful bikes  and many teams debuted special edition kits to the sport's biggest race. The women’s event will sports some fresh looks as well.

The likes of Polish champion Kasia Niewiadoma will stand out on the eight stages of this year's race with custom-painted Canyon Ultimate and Aeroad CFR race bikes and a bold kit to match.

Canyon Sram rider portraight wearing brand new kit

(Image credit: Canyon Sram)

Kit sponsor Etxeondo has worked alongside Canyon's global creative director Ultan Coyle to design a kit that is said to take inspiration from the team's original 'Astral Burn' aesthetic that was released all the way back in 2015.

Beyond the intrepid pink and orange block colours, the design also features disorganized looking arrows throughout, similar to what you may see on a weather map.

"I used satellite imagery of weather systems as a base and then layered meteorological data and wind patterns to give the print depth and chaos," explains Coyle.

Canyon Sram rider on turbo with sceneic background next to image of back of new kit design

(Image credit: Canyon Sram)

With Zwift as an official partner to both Canyon-SRAM and the Tour de France Femmes, it is no surprise to see a healthy dose of orange and pink throughout, which Coyle confirms is "a nod to the colours of [our] team partner". Neat too, is the 'Zwift font Z' which can be seen in the 'Allez' block writing which can be found across the back of the shoulders.

Though brave, we think the pink and orange work well together - and at the very least the team's soigneurs won't have any trouble spotting their riders in the feed zone.

Canyon Sram custom orange and pink bike side on against a stone wall

(Image credit: Canyon Sram)

The custom colourway on the team's Canyon CFR race bikes is equally conspicuous too. Canyon-SRAM riders have the a choice of the Aeroad CFR for flat day duties, and the Ultimate CFR, Canyon's climbing bike, for the hilly days.

In keeping with the kit, the bikes are split front and rear with orange and pink block colours respectively. Meteorological accents can once again be found throughout, adding to the organized 'chaos' theme. 

Particularly daring, are the yellow block Canyon and Zwift logos, which are probably the most polarizing part of the whole look.

Beyond the paint job, it's business as usual for the team's bikes - they're equipped with the latest SRAM Red AXS groupsets and roll on Zipp's Firecrest wheelsets - depth depending on the terrain.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Baker
Tech Writer

Joe is Cycling Weekly's tech writer. He's always had a love for bikes, since first riding a two wheeled steed before the age of four. Years down the line, Joe began racing at 16, and enjoyed great experiences internationally, racing in Italy, Spain and Belgium to name a few locations. Always interested in tech, Joe even piloted his Frankenstein hill climb bike to a Junior National Title in 2018.  After taking a step back from elite level racing in April 2022, Joe joined our team as a freelancer, before becoming Tech Writer in May 2023.