New team philosophy, no foreign investment and Red Bull helmets: Inside the Red Bull-Bora-Hansgrohe deal

Team CEO Ralph Denk says further big money signings, similarly to Primož Roglič, are unlikely as Red Bull money gives German team wings

Bora Hansgrohe
(Image credit: Getty Images)

At the turn of the new year, Red Bull was revealed as the latest high profile brand looking to come on board with a professional cycling team. 

The plan became a reality this week as Red Bull was confirmed as the new majority owner and title sponsor of the German Bora-Hansgrohe team

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