Cervélo co-founder Phil White to head up 4iiii

The brand is seeing solid demand for turbo trainers and power meters in the Covid-19 crisis


The co-founder of Cervélo Cycles has taken on the role of Acting President at power meter brand 4iiii, with the brand saying it's seeing solid performance amid the coronavirus pandemic.

The company considers itself an 'innovation leader in sports electronics and sensor technology', offering crank based power meters at wallet friendly prices, and says Phil White's appointment will 'fortify the company’s growth trajectory.'

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Michelle Arthurs-Brennan

Michelle Arthurs-Brennan the Editor of Cycling Weekly website. An NCTJ qualified traditional journalist by trade, Michelle began her career working for local newspapers. She's worked within the cycling industry since 2012, and joined the Cycling Weekly team in 2017, having previously been Editor at Total Women's Cycling. Prior to welcoming her daughter in 2022, Michelle raced on the road, track, and in time trials, and still rides as much as she can - albeit a fair proportion indoors, for now.