How Cervélo developed from an underfunded uni project into one of the highest profile bike brands in the world

Anna Dopico, wife of Cervélo co-founder Phil White, has told the story of the brand in her award winning book To Make Riders Faster

(Image credit: Andrew Sydenham)

Nowadays, no brand is without its aero road bike and endurance bikes are increasingly adding aero features. That’s largely thanks to the industry-disrupting role of Cervélo Cycles.

Now Anna Dopico has written a book telling the story of Cervélo. It follows the company’s development from its founding by her husband Phil White and Gerard Vroomen in 1995, through its Tour de France win in 2008 to its financial and organisational struggles as its success boomed in the 2010s.

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