How Cervélo developed from an underfunded uni project into one of the highest profile bike brands in the world

Anna Dopico, wife of Cervélo co-founder Phil White, has told the story of the brand in her award winning book To Make Riders Faster

(Image credit: Andrew Sydenham)

Nowadays, no brand is without its aero road bike and endurance bikes are increasingly adding aero features. That’s largely thanks to the industry-disrupting role of Cervélo Cycles.

Now Anna Dopico has written a book telling the story of Cervélo. It follows the company’s development from its founding by her husband Phil White and Gerard Vroomen in 1995, through its Tour de France win in 2008 to its financial and organisational struggles as its success boomed in the 2010s.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Paul Norman

Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.

He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.