British Cycling unveil new GB team kit ahead of World Championships 2018

The new kit is a big change from recent GB team wear

Elinor Barker in the new GB kit (Picture by Allan McKenzie/
(Image credit: Allan Mckenzie/

British Cycling have released the first pictures of the new GB cycling team kit ahead of the World Champsionships in Innsbruck.

The new minimalist design will be debuted at the Worlds later this month, worn by the likes of Simon Yates and Dani Rowe.

Designed by Czech custom cycle wear company Kalas, the jersey’s hark back to the pared-down kit of 1959.

>>>UCI Road World Championships 2018: dates, route, where to watch and more

Great Britain Cycling Team performance director, Stephen Park, said: “High performance clothing is crucial to delivering results in today’s world of competitive cycling, so having a clothing supplier with such in-depth knowledge and a high level of service is invaluable to the Great Britain Cycling Team.

“The riders are at the heart of everything we do, so it was important for us that they played a key role in designing a kit that was bespoke to the squad, that looks good and that they were proud to wear without compromising on performance or quality.”

The kit includes a minimalist GBR lettermark logo, with a bold stripe forming the focus of the jersey.

A custom typeface was designed specifically for the new uniform, while the navy-blue bibs tie in with the usual red, white and blue colouring of the Great Britain Cycling Team kit.

Katy Marchant dons the newly unveiled GB kit (Picture by Allan McKenzie/ )

CEO of Kalas Sportswear, Josef Filip, said: “We’ve been developing premium cycling kit for 27 years, and this project is one of our favourites to date.

“By working closely with British Cycling and the Great Britain Cycling Team on this new collection, I’m confident that we’ve produced a fresh spin on an iconic look that will be loved by fans and the team alike.

“Being able to wear a kit designed by cycling greats during the rides and races gives it a real edge.”

Britain's Jason Kenny will take to the track in the redesigned jersey (Picture by Allan McKenzie/ )

Kalas worked closely with Great Britain Cycling Team riders and coaches in the design process to focus on key features.

Britain’s cycling stars will be taking the jerseys out for the first spin at the World Championships in Austria from Sunday.

Track stars will also be donning the new kits for the first time at the track cycling World Cup at London’s Lee Valley Velopark in December.

The kits will also be available to the public via the Kalas website.

Ed Clancy in the red, white and blue (Picture by Allan McKenzie/ )

Dani Rowe, who will be racing in the elite women’s road race at the Worlds, said: “Having us all involved in the design process was a great idea.

“Our ideas were listened to and I’m really pleased with the outcome – it’s a modern twist on a classic design and will keep us visible in the peloton when we race.

“I’m looking forward to putting our new kit through it’s paces in Austria.”

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Alex Ballinger

Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.