Tech of the month October: Shimano's financial headache, Pinarello Dogma X first thoughts and what exactly is an endurance bike in 2023?

We explore the Shimano fiasco, and the state of the endurance bike road market as well as sharing our first thoughts on the Pinarello Dogma X

Dogma x next to failed shimano crank
(Image credit: Pinarello, Tom Couzens)

It's been a wild few weeks in the world of tech, with everything from bike releases, to perhaps the most significant product recall in cycling history. 

We take a look at Shimano's nightmare, and how the sheer volume of crank sales could become a financial headache, as well as sharing our thoughts on the newly released Pinarello Dogma X. We also shed some light on the slightly confusing endurance bike market, after a whole host of bike releases over the last 12 months.

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Joe Baker
Tech Writer

Joe is Cycling Weekly's tech writer. He's always had a love for bikes, since first riding a two wheeled steed before the age of four. Years down the line, Joe began racing at 16, and enjoyed great experiences internationally, racing in Italy, Spain and Belgium to name a few locations. Always interested in tech, Joe even piloted his Frankenstein hill climb bike to a Junior National Title in 2018.  After taking a step back from elite level racing in April 2022, Joe joined our team as a freelancer, before becoming Tech Writer in May 2023.