The British sunglass brand has worked with the Ineos Grenadier rider to create a design that is said to represent Pidcock's distinctive racing style. The new shades, which retail at $180/£150, feature a crystal red frame and an engraved hand of cards on the lens, along with card suits on the inner left arm.
You are probably wondering, why the card theme? Well as a multi-disciplinary rider, Tom Pidcock competes in a number of different outfits, or 'suits' if you will. The card deck theme, SunGod says, is a "nod to his calculated approach to maximizing his chances in every race".
In the box too, is a soft bag cover, where you'll find more nods to Pidcock's heritage. The bag is themed like a playing card once again and features the rider's name printed in the form of the ace of clubs, and on the back of the 'card', the white rose of his home county Yorkshire can be found in the design.
The sunglasses themselves feature the same technology that can be found in the normal Velans model. They feature the brand's trademarked 8KO spherical lens, which is made from a 2mm nylon construction - SunGod says this material is "optically superior and lighter than industry standard polycarbonate".
SunGod came on board with the Ineos Grenadiers at the start of 2023, which ended a sponsorship deal with sunglass giant Oakley, who are often hailed as the benchmark for the best cycling sunglasses. Since the start of the year, SunGod has released various team edition eyewear such as the Ineos Grenadier edition Vulcans, and Arias sunglasses.
For more information on the new sunglasses, visit SunGod's website.
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