Italian cycle clothing brand takes over as team’s clothing supplier
It’s all change at Ag2r La Mondiale for the 2017 season. A couple of weeks ago we reported that the team would be riding bikes from UK brand Factor next year, they’ve announced that their clothing supplier for the 2017 and 2018 seasons will be Italian cycle clothing brand Giessegi.
The past season has seen the team wearing clothing supplied by Finnish brand One Way, more a producer of Nordic ski wear than cycling kit.
So the choice of Giessegi does bring a more established producer of performance cycling wear than 2016.
“The wide range of weather conditions which the team meet during all the season in all the continents requests an extreme flexibility in creating new products and GSG can give this kind of quick answers, producing all in-house in Italy. This is one of the most important reason for our partnership with GSG,” says Vincent Lavenu, Ag2r’s General Manager.
Giessegi was founded in 1984 and already clothes the Rabobank-Liv women’s pro team and the Italian Acqua & Sapone pro continental team, with its GSG logo displayed on their jerseys.
All its garments are made at its factory near Treviso in northern Italy and it says it’s one of the five top Italian producers of custom cycling kit.
We’ve reviewed Giessegi’s Cauberg performance winter jacket a while ago and liked its comfortable fit, warmth and breathable waterproof finish.
Clothing a WorldTour team is an expensive business, but brings image benefits for a brand as well as the chance to push its technology and increase sales.
British brand Rapha has generated impressive revenue increases during its four year deal to provide kit to Team Sky, which ends next month. But for Rapha this was achieved at the expense of decreased profitability.
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“Working with pro cycling teams and their athletes gives GSG a fantastic opportunity to develop state-of-art garments, do hard tests on them and gives us the chance to improve performance in all range of products,” says Alessandro Costa, GSG Marketing Manager.
With a podium finishes in the 2014 and 2016 Tours de France and the chance of a Grand Tour win next year, Giessegi will be hoping that its Ag2r deal will provide a significant boost to its revenues and brand image.