Fire sale as London bike shop chain closes

Velorution set to close its four stores and website, a month after it was put up for sale

Velorution
(Image credit: Velorution)

A London bike shop chain is to close due to "economic conditions", meaning that its four stores and website will cease trading, it was announced on Saturday

As a result, Velorution, which opened its first store on Great Portland Street in 2012, is hosting a closing-down sale from Monday 18 September for "approximately one week" online and in-store, with all stock needing to be sold.

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