The Union Cycliste Internationale (UCI) has unveiled the new logos for its top-tier WorldTour professional cycle race calendars, with UCI president Brian Cookson hailing them as “another step forward in growing the profile and professionalism of these two leading series”.
The men’s WorldTour logo feature a central ‘3D’ globe design, with colours matching those used in the rainbow jersey of world champion. The UCI’s main logo underwent a redesign earlier this year.
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With the introduction of a Women’s WorldTour for the 2016 season, that calendar also gets a logo that resembles the men’s but with more colours in the globe to include those previously used in the women’s World Cup leader’s jersey. The Women’s WorldTour replaces the former World Cup series.
The former WorldTour logo was introduced in 2010 and was in itself an adaptation of the original ProTour logo, based on a design that resembled a blue spoked wheel.
Cookson said: “The UCI Women’s WorldTour is a massive step forward for women’s professional road cycling and I’m delighted that we can now also reflect this with a strong brand identity.
“It is important that we demonstrate a clear link between the two series, especially as they represent the very highest level of competition in men’s and women’s professional road cycling.
“This new brand identity is another step forward in growing the profile and professionalism of these two leading series, and the UCI looks forward to working closely with organisers, teams, broadcasters and sponsors in its activation and roll out.”
Although a change in the logo of the WorldTour series may seem superficial to some, it is part of a raft of changes planned for the series long-term. In September, the UCI announced major changes to the men’s series from the 2017 season onwards, in addition to the formation of a Women’s WorldTour in 2016.