Who chooses pro riders's shoes?

We demystify the bewildering choice of footwear in the pro peloton

(Image credit: Yuzuru SUNADA)

Look carefully at a bike race and the sheer diversity of footwear used by riders is evident. There’s a range of top spec shoe models and colours on display even within a single team.

Many teams let riders choose their own shoes. But there’s an increasing trend for pro teams to be kitted out in a single manufacturer’s shoes – although even then there are exceptions.

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Paul Norman

Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.

He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.