The L39ION of LA team have unveiled their new 2021 team kit, with a design collaboration between the team, Zwift and Rapha.
LA-based Zwift began sponsoring the team from December 2020, and has committed to sponsoring the team through to the end of 2022. The team's distinctive new kit takes design elements directly from one of Zwift's best known virtual riding locations, says team founder Justin Williams.
“The inspiration for the design came from one of Watopia’s most distinctive features – the Volcano," said Williams, team manager and multiple US National Champion with titles in track, road, and criterium racing.
"Volcanoes are disruptive forces, they are unstoppable, but ultimately they are the creators of new worlds”
“I loved working on the design story behind this jersey – it’s the perfect expression of the ethos of our team and the synergy we have with Zwift”, hencontinued, “two disruptive brands born in LA on a mission to make the world a better and more inclusive place.”
“Working in partnership with Zwift and Rapha was an incredibly rewarding experience creatively. The only thing missing right now is a race number, and we can’t wait to get those pinned on soon.”
For 2021, L39ION of LA have taken the step up to UCI Continental level and has also set up a women’s racing team. Founded with the aim of increasing diversity and inclusion within cycling, the team has more black riders in their roster than were present in all three of the 2020 Grand Tours put together.
The team kit will be available to purchase here from Rapha. All profits from sales of the team race jersey go back to the team to fund their development.
If the flash sellout of the kit collaboration between Rapha, Palace and EF Pro Cycling ahead of the 2020 Giro d'Italia is anything to go by, it’s well worth picking up two immediately – one to keep and one as an investment!
-
-
Peter Sagan will ride for Team TotalEnergies in 2022
The three-time world champion also brings riders and staff as well as new bike and clothing brands
By Tim Bonville-Ginn •
-
Egan Bernal, Adam Yates and Dani Martínez escape serious injury in Vuelta a Burgos crash
The Ineos Grenadiers leaders are using the Vuelta a Burgos as a warm-up race for the Vuelta a España later this month
By Tim Bonville-Ginn •
-
Electric bikes and UK law: what you need to know
Do you need a licence to ride an electric bike? What's the maximum permissable power output for an ebike? Read on to find out more...
By Nick Busca •
-
How to buy an e-bike: Everything you need to know about electric bikes before you purchase
Are you wondering how to buy an e-bike but don't know your torque from your power or your hub drive from a mid drive motor? Then you've come to the right place
By Rupert Radley •
-
Is an e-bike worth it? Why an electric bike is perfect for commuting
An e-bike is the perfect mode of transport for commuting to work
By Luke Friend •
-
The best electric bike conversion kits and how to fit one
Feeling a little e-curious but don't want to splash the cash?
By James Bracey •
-
Best road bike wheels reviewed: disc and rim wheelsets
Our complete guide to what to look for when buying your new road bike wheels, including the type of rim, the material, and the depth you should go for.
By Stefan Abram •
-
A new look for Strava app with updates to the navigation bar
The new design should make the app more intuitive to use, as well as offering the promise of “room to grow when it comes to developing new features
By Stefan Abram •
-
Cairn launches two new do-it-all electric bikes
The brand says these bikes 'defy categorisation', but we'd call them gravel e-bikes
By Michelle Arthurs-Brennan •
-
Steel bar pedal system claims to be world's fastest engaging
First-look Friday at these interesting, and rather burly looking, pedals
By Michelle Arthurs-Brennan •
