Two new designs from ethical clothing comapny Third Transition have arrived to coincide with the start of the Tour de France. The ‘Race of Truth’ (pictured above) and ‘Standing Room Only’ (pictured below) are simple designs that will no doubt appeal to CW readers.

According to Third Transition, “The Race of Truth reflects the simplicity of the time trial cyclist in full flight. You against the clock with only the wind and the pain to fight against.”

‘Standing Room Only’ is “something more familiar to urban cyclists. Space on the road is lean on the ground and it’s dog eat dog out there.”

Both designs are produced using 100% organic cotton and are printed using water based inks which are kinder to the environment. In addition, Third Transition is committed to supporting sporting based initiatives from a percentage of their profits.

MD, Neil Barnes commented, “We’re very excited about our new shirts. Early signs are that customers, especially cyclists really understand the sentiment behind them.”

The collection is now available at and will also be exhibited at the London Triathlon Expo on 4th and 5th August 2007

Third Transition: