Although there are some exceptions, most carbon bikes are manufactured entirely or partly in Asia. Breaking that trend, Hampshire based Dassi is claiming to be producing the the first fully British made carbon road bike.
Dassi is led by Stuart Abbot, who is a former Rolls Royce Aerospace engineer with close links to Formula One. Abbot explains: “Here at Dassi we have aimed to innovate not just the production of the bike but the entire way a bike is brought to the end customer. The current industry model is broken with manufacturers too often left focussed on an accountancy driven production and distribution process. They start with a price point, margin and cost limit and build with that.”
Dassi claims to have established an engineering advantage by using engineering techniques developed in Formula One. According to Dassi this allows for “very little post production processing, so less room for human variance as the sandpaper, dremel and grinders come out. Formula One requires these exacting standards every time – this is what we now utilise at Dassi too.”
The company states that it is using carbon fibre moulds, which is in contrast to the alloy moulds used by most manufacturers. Dassi explains that: “Carbon and alloys expand at different rates. Relative to the precision of the Formula One carbon on carbon method Dassi employ, this makes for a relatively messy moulding process and again the post production work is left to human endeavour.”
Pitched firmly at the high end market, Dassi is also offering paint customisation, similar to that done by American brand Parlee. Dassi states that the paint options are “limited only by the customer’s own imagination.”
With the higher overhead costs associated with producing in the UK and sophisticated manufacturing techniques, a new Dassi bike will not be cheap, costing around £5750 – £11,000 depending on your choice of build.
If you are lucky enough to be in the market for a superbike, but fancy riding something different to all your friends on Pinarello Dogmas, then the Dassi, could be a good alternative.
Pippa Middleton seems to think so, as among a collection pro athletes, she is a brand ambassador. For more information, head over to Dassi.