Cervélo and Cannondale owner Pon.Bike's turnover hits £2 billion, doubling from 2022

Dutch company also owns Gazelle, Santa Cruz and Focus, and acquired Dorel Spo rts in 2021

Jumbo-Visma Cervélo
(Image credit: Getty Images)

Dutch company Pon.Bike, the owners of Cervélo and Cannondale, has reported a turnover of €2.4 billion (£2.1 billion) in 2022, almost double its 2021 sales of €1.3 billion.

The brand is a cluster within the larger Dutch transport conglomerate Pon Holdings, who declared sales exceeding €10 billion. The company acquired Dorel Sports in early 2022, which meant adding the likes of Cannondale and Mongoose to its portfolio.

It already owned Focus, Gazelle, Kalkhoff and Cervélo, but it was the acquisition of Dorel which meant its results doubled for its 2022 report. As many of 75% of Dutch people own a Pon-made bike.

"The demand for environmentally friendly and sustainable mobility is high, and this is exactly where we are leading," Pon Holdings CEO Janus Smalbraak told Bike Europe. "Also, the integration of Dorel Sports with Pon.Bike is taking place at a rapid pace, making us a global player in top bicycle brands and e-bikes.”

“The hefty investments in cycling infrastructure, particularly in Europe and the US, will continue to give the sale of e-bikes in particular extra support. The economy knows too headwinds in 2023, especially in Europe and the US. 

"Economic slowdown will also affect us, as well as the still faltering delivery of parts here and there. At the same time, we have started the year with full order books for our automotive, bike and equipment & power divisions.”

Last month Giant announced a 12.5% jump in revenue for 2022, saying that the demand for high-end bikes remains strong. 

However, it has not all been good news in 2023, with the distributor Moore Large, and brands including PrescaVelovixenMilltagMachines for Freedom, and Kitsbow all announcing ends to their operations this year.

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling, he's happy. Before joining CW in 2021 he spent two years writing for Procycling. He's usually out and about on the roads of Bristol and its surrounds.

Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to riding bikes.