Oakley says that it’s put the same commitment to design innovation that goes into its sunglasses into its new helmet and clothing ranges, striving to make athletes faster and more precise for improved performance.
“Applying what the brand has learned in eyewear – from protection from the elements to optimized aerodynamics – we are now diving deeper into cycling with the same goal we started with: optimize rider interaction with the world around them and improve performance,” says Olaf Dunz, Global Marketing Director at Oakley.
The new Oakley ARO helmet range is designed to be aerodynamic and offer optimum ventilation. And of course, being from Oakley it also offers seamless integration to your sunglasses.
There are three helmets in the range: the ARO7 is designed for time trials and triathletes, the ARO5 is designed for speed and sprints, while the ARO3 is aimed at hot conditions and long climbs. Availability worldwide will be from February 2018, with the ARO7 priced at $500, the ARO5 at $250 and the ARO3 at $220.
Oakley has teamed up with Bioracer Speedwear to develop its Jawbreaker road cycling clothing range. There are two ranges: Premium and Road. As well as bibshorts and jerseys, Oakley includes a full range of outerwear and accessories, using Bioracer’s fabric technologies. The range includes full finger gloves, mitts and socks, as well as a cap and backpack, all featuring the Big O logo.
Oakley will be selling its new ranges via its retail outlets as well as online via Oakley.com.