Hot on the heels of the team bike being unveiled on Wednesday (opens in new tab), Team TotalEnergies has now released the team kit its riders will be wearing for 2022 – including the likes of Peter Sagan (opens in new tab) and Niki Terpstra (opens in new tab).
The colourway of the new kit (opens in new tab) is described as “the perfect bond between Sportful’s style and the philosophy behind TotalEnergies identity" – a global brand focused on the research, production and distribution of energy.
The use of colours and fades are key elements to the design and are said to be “directly related to how TotalEnergies approaches the solution to complex issues like shrinking fossil fuels availability and the growth in green energy solutions.”
More specifically, each colour on the new jersey has been chosen to represent one of the seven types of energy resources that TotalEnergies manages; while the fades between them “speak to the belief that a sustainable solution for the future will be one in which the seven resources coexist and work together.”
With the colour playing such an important role in the new team kit, it’s an aspect TotalEnergies will take “beyond the jersey and the racing bibshorts (opens in new tab)." Even base-layers (opens in new tab) and accessories (opens in new tab) "will be elements that strongly characterise the kit worn by athletes.”
Acknowledging the ambition of the new team stripe, Sportful’s brand manager Devis Barchi said: "this new chapter with Team TotalEnergies required careful collaboration to project the brand identity through graphic design. We approached this project with seriousness and enthusiasm."
General manager for Team TotalEnergies, Jean-René Bernadeu said: “I sincerely thank [Sportful and the Cremonese family] for the professional attitude shown.The technologies brought by this prestigious brand will allow us to be even more the real “Ambassadeurs Du Monde de Demain [ambassadors of the world of tomorrow.]”
Although in a new team for the first time in five years, Sagan should be feeling quite at home with Specialized and Sportful both having been bike and clothing sponsors (respectively) at his previous team, Bora-Hansgrohe.
The Slovakian was down to start the season at the Vuelta a San Juan, an Argentinian stage race, but this was recently cancelled for a second consecutive year (opens in new tab). Combined with Sagan's own positive Covid-19 test result, 2022 seems to have gotten off to no better a start for him than 2021.
-
-
Sponsors terminate contracts with Colin Strickland due to Moriah Wilson murder case
Rapha, Specialized, Enve and The Meteor have all stopped sponsoring Strickland as further details emerged in the murder case
-
Former Colombian pro cyclist Jaime Restrepo shot and killed
25-year-old killed in incident in Antioquia, Colombia on Monday
