offers cheaper car insurance premiums for cyclists, claiming riders make better drivers

Riding a bike on British roads makes you a safer driver, according to an insurance company that offers cyclists cheaper car insurance.

The people behind believe that riders have better awareness on the road and are more alert to dangers than many non-cyclists and thus aim to source the most competitive rates for its clients.

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“Your on-road cycling experience has made you more alert and road aware than the average car driver and that deserves special attention. Let us source you the best car insurance deal via our scheme that rewards you for your improved driving skills,” the company says on its website.

The company claims that your status as a cyclist, or the member of a cycling club, reduces the risk you pose on the road and therefore should reduce your premium.

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The website also says that cyclists value their bodies by striving for physical fitness, and suggests that riders have improved mental agility, making them more responsive drivers.

Do you think your cycling makes you a better driver? Let us know in the comments below.

  • dr2chase

    Looks safe to me. Remember that in the end insurance companies don’t care about rule-obedience, they care about claims. Do you see a potential claim in this photo? And not “what might happen if” because the photo doesn’t show “if” and the rider might well behave differently “if” — what’s actually unsafe here?

  • David

    Of course we must remember that no cyclist ever had a a car or bought insurance or paid the incorrectly described charge known as road tax. So what is this article on about!

  • David Wooldridge

    This sounds a brilliant and logical idea from the insurance company, but has anyone tried to get a quote. My quote was twice that which I am paying now using a well known insurance company. Don’t believe the hype.

  • Andrew bruce

    Could it be that the cyclist has been forced on to the right, by the person stood in the left hand lane taking a photo?

  • Frank Kotter

    I’ll speak for myself with zero data to back it up but I am dramatically less likely to be involved in an auto wreck after starting to ride on streets about ten years ago.

    I hope this coverage proves profitable for the company and is picked up by major providers. This will add fuel to the fire of all of us who know cycling improves the ability to drive.

  • Mike Williams

    I hope I don’t (literally) run into you on a bike path (not a bike lane)…the rule here (Canada) is “ride to the far right” and “pass to the far left” to maximize the distance between cyclists and pedestrians.

  • Riggah

    You misunderstand. I was discussing off-road, sealed bike paths where many riders fail to keep left of the clearly marked centre line, even on blind bends! The photo shows the sort of blasé attitude I mean. After several decades of cycling, I believe that I am very aware of the risks and dangers of bike riding, but as the population embraces the era of the idiotPhone and other technology that neutralises their ability to think, the stupidity of some people still amazes me!

  • Mark Elmy


    2 points here.

    1, Cyclists do not have to use cycle paths. have you ridden on them? Many are not as flat and smooth on a bike as they appear when on foot. The path may not go where the rider wants to go or may be so short as not to warrant its usage.

    When you say ‘the left’? Bikeability (the replacement for cycle proficiency, backed by DfT) teaches cyclists 2 locations to ride. Position 1, called the ‘claim the lane’ position is in the centre of the lane, for use at locations where high risk is involved such as passing junctions or where they may be squeezed by drivers. Position 2 or secondary position is a stride or 1 metre from the kerb, for use at all other times.
    Therefore when you say ‘the left’ I am assuming you refer to position 2, secondary position and not keeping to the left implies the use of primary position – where high risk is involved.
    Can I suggest a risk awareness course – to infom you of the risks and dangers of bike riding and why primary position is necessary far more frequently than you may immagine.

  • Riggah

    We have excellent bike paths where I live, well designed with good signage and lane markings, but it is incredible how many cyclists, who appear as if they should know better, cannot or will not keep to the left and watch where they’re going!

  • Frank Martinez

    Wonder how the qualify you as cyclist, link to Strava? 🙂

  • Mike Williams

    Totally agree…we have lots of opportunity to see and learn from other peoples bad driving. I know my driving is much safer as a result. I would qualify it to good cyclists make good drivers as I see a lot of bad cycling on bike paths and believe this behavior reflects their driving ability.