Luke Friend has worked as a writer, editor and copywriter for over twenty years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He fell in love with cycling at an early age, partly due to watching the Tour de France on TV. He's a passionate follower of bike racing to this day as well an avid road and gravel rider.
Latest articles by Luke Friend
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Best Patagonia deals on Cyber Monday 2021: Savings on sustainable adventure gear
Patagonia has lots of cycling-friendly products on offer this Cyber Monday including jackets, fleeces and base layers
By Luke Friend • Published
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Best Jenson USA Cyber Monday deals 2021: Garmin, Shimano, Continental all reduced
A selection of offers, including some tasty deals on Castelli clothing
By Luke Friend • Published
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Best Cyber Monday cycling shoe deals 2021: Save on Nike indoor cycling shoes plus mega discounts over 50% on Fizik and Giro
There are some huge savings available with discounts on the best cycling shoes in the Cyber Monday sales
By Luke Friend • Published
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Build your cycling outfit for less: Huge Black Friday deals at Mike's Bikes on Specialized and more
The best clothing deals at Mike's Bikes including Sportful, Specialized, Velocio and more
By Luke Friend • Published
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Which Black Friday deals are our tech writers buying? Castelli, Fizik and more
Need some help to find the best Black Friday bargains? Here are the best deals as chosen by our tech writers
By Luke Friend • Published
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Best Castelli Cyber Monday deals 2021: Warm winter gloves and best in class jackets
Our pick of the best deals on Castelli kit from online retailers in the UK and US
By Luke Friend • Published
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Best Sigma Sports Black Friday deals 2021: Specialized shoes, Tacx turbo and 71% off Muc Off
The best deals on cycling clothing, components and bikes at Sigma Sports
By Luke Friend • Published
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Brompton launches new folding bike that's over 1.5kg lighter than steel equivalent
The new P Line weighs in at under 10kg and replaces the Superlight as Brompton’s most svelte offering
By Luke Friend • Published
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Bioracer launches UK chapter to coincide with Ineos Grenadiers sponsorship
Belgian sports apparel brand seeks to bring its expertise in delivering custom kit to the UK
By Luke Friend • Published