Luke Friend
Luke Friend has worked as a writer, editor and copywriter for twenty five years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He has been a cycling enthusiast from an early age, partly due to watching the Tour de France on TV. He's a keen follower of bike racing to this day as well as a regular road and gravel rider.
Latest articles by Luke Friend
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Are climbing wheelsets a thing of the past? Fulcrum doesn't think so
The Italian brand launches the Speed 25+, with low profile rims and a claimed weight of under 1,300g
By Luke Friend Published
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I turn 50 this year, here’s why I’m gifting myself a new wheelset, not a new bike
Looking for more comfort on the road, I decided to explore the inherent versatility of my gravel bike
By Luke Friend Published
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I tried mapping a route on three different apps, after one rider became convinced his cycling computer was 'trying to kill' him
There’s a myriad of apps offering to create a GPS route for you, but would you be better off just using Google Maps?
By Luke Friend Published
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Best road bike handlebars 2024: how to choose them and best reviewed handlebars
The best bike handlebars are an oft overlooked upgrade - we explain why they're so important and outline what to look for when you 're shopping for a new pair
By Luke Friend Last updated
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Winter glove January sales - 25% off Specialized ‘lobster’ and 100% Brisker Cold Weather gloves
Although we're now past midwinter, spring is still a long way off - now's the chance to get some extra warmth on the cheap in the January sales
By Luke Friend Published
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Castelli winter jacket reduced by 44%, Specialized shoes reduced by 50% - here’s my top picks from the January sales
Big savings on Specialized S-Works helmets, Vittoria tires, Garmin smartwatches and more
By Luke Friend Published
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More lumens for less: massive 50% discount on bike lights in the Christmas sales
Huge savings on Knog, Lezyne, Blackburn, Specialized and more
By Luke Friend Published
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My favorite bike cleaning essentials are currently all on sale - 40% off Finish Line Bike Wash, 33% off Muc-Off chain lube
Brushes, degreasers and cleaning kits all reduced
By Luke Friend Published
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My favored tubeless setup is currently on sale - up to 51% off tape, valves, sealant and repair kit
Deals on Muc-Off valves, Silca sealant and more
By Luke Friend Published
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Summer kit winter sales: now is the best time to bag a bargain on bib shorts and jerseys - up to 92% off
Save big on clothing from Castelli, Specialized, dhb and more
By Luke Friend Published
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New Year’s resolution to ride more? These are the best smart trainer deals at every price point to turbo-charge your fitness
Big savings across wheel-on and direct drive trainers
By Luke Friend Published
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Hurry! Competitive Cyclist free shipping for Christmas ends today at 3pm - 20% off full-price cart and up to 36% off smart trainers
We're currently at the sweet spot between cheap delivery, big discounts and sufficient stock levels - but that won't be the case for long
By Luke Friend Published
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Hurry! Today is Sigma Sport's last for standard Christmas delivery - up to 44% off pre-Christmas sales
Whether it's for a cycling obsessed significant other - or just a little pre-Christmas treat! - there are hefty discounts across of a range of Sigma's stock
By Luke Friend Published
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I wish bib tights were this good and this cheap when I first started cycling - these Christmas deals can get you set for winter from as little as $87 / £30
Even as the cold starts to bite, there are still some great deals on bib tights hanging around - if you know where to look
By Luke Friend Published
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I know I'm a cyclist but please don't buy me this for Christmas, here's what we actually like
We're a particular bunch, but there's a lot we do like - here's how to avoid the common pitfalls
By Luke Friend Published
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Best cycling caps 2024: If you want to get ahead, get a hat
Perfect for protecting you from both sunshine and rain - the cycling cap is a staple of any cycling wardrobe
By Luke Friend Last updated
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Best commuter bike pedals 2024 - our picks rated and reviewed
From flats to clipless SPDs, we've sorted through the best commuter bike pedals for your daily commute
By Luke Friend Last updated
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Be quick! Today is Wiggle's last for guaranteed Christmas delivery on bikes - up to 68% off
Today is the last day to ensure you get your bike for Christmas so here are six of the best including kids bikes
By Luke Friend Published
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The best sunscreen for cycling 2024: protect yourself on sunny miles
We look at the best sunscreens for riding and explain what you need to look for when buying cycle friendly skin protection
By Luke Friend Last updated
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Lowest ever price on Enduro smartwatch plus more Cyber Monday Garmin deals 2023
We've rounded up the best prices on Garmin and Tacx hardware for Cyber Monday 2023
By Luke Friend Last updated
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The best Cyber Monday 2023 bike light deals we've found: 50% off Specialized, 46% off Exposure, 30% off Knog and more
We've rounded up the best bargains on a selection of the top bike light brands...
By Luke Friend Last updated
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Huge Cyber Monday 2023 cycling clothing discounts: up to 90% off dhb, 54% off Castelli and half price Specialized kit
Our Cyber Monday clothing hub brings you the best deals to be found from jerseys and jackets to bib tights and shoes
By Luke Friend Last updated
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The best Cyber Monday 2023 electric bike deals are so good - save over $1,250 on Specialized, and over £1,500 on Vitus
We've found the biggest Cyber Monday discounts on road, commuter and folding e-bikes
By Luke Friend Last updated
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Massive 50% savings on Rapha Brevet and Core lines ahead of Cyber Monday 2023
The big reductions are back from Rapha dealers, including money off jerseys and shoes
By Luke Friend Last updated