'We’re fully against doping in sports but we don’t mind doping your hair': Alpecin CEO

Alpecin CEO Eduard Doerrenberg has credited his decision to sponsor a cycling team with Taiwanese company Giant for his company's impressive sales numbers

Giant-Alpecin chases on stage eighteen of the 2015 Tour of Spain

(Image credit: Watson)

With long-term team sponsors like Oleg Tinkov and Rabobank walking away from cycling recently (albeit for different reasons), you could be forgiven for thinking no one (James Murdoch aside) wants to fund a cycling team any more.

But Alpecin CEO Eduard Doerrenberg has been thrilled by the success he's reaped from cycling sponsorship since his company partnered with Giant in 2014 and - with his side possessing at least two world-beaters in Tom Dumoulin and John Degenkolb - the German shampoo manufacturer is here to stay.

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