If you don't want an ordinary cycle computer sticking out the front of your handlebars, check out the new OMATA analogue GPS speedometer

The innovative new analogue GPS speedometer we featured on Cycling Weekly on Tuesday (April 5) has already smashed its $150,000 target on Kickstarter.

Over 300 people have backed the project, which is supported by Fabian Cancellara, with 200 people pledging $499 to get one of the first units when they hit production.

It looks pretty cool, and something we’ve never seen sticking out the front of the bike before. It’s so cool that even style icon Cancellara has agreed to be brand ambassador.

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The OMATA One doesn’t just tell you how fast you’re going, though. It also shows distance, ascent and time – what the designers believe are the four core pieces of information a cyclist needs on a ride.


OMATA’s founders said: “Everything about your bike should be as pure, inspiring and beautiful as the ride itself. We are a team of ruthlessly dedicated and committed product makers who believe great design and meaningful products come more from what you leave out, rather than what you add in.”

While the system is analogue in design, the device will also record all of your information from the ride, which can then be uploaded to Strava (if you use it).

Launching on Kickstarter today (April 5), the device has already raised nearly $40,000 of its $150,000 goal as of 10.30 (GMT), so it’s well on its way to being fully funded.

  • Michael

    Well many cyclists pay for a gps unit to tell them, on the bike, how fast their heart, legs and wheels are spinning rather than where they are.

    The latter is, of course something the device stores for later perusal, after the ride.

    In that sense the device isn’t really flawed, although I think the data it displays is. I’d want power, cadence and time I’ve been riding before I cared about either speed or distance.

    Perhaps their target market is going to go for it though.

    Similarly, there is a target market for people who want their cycling computer to tell them which way to turn and where they are, but that doesn’t preclude the other uses for these devices.

  • Rich Wake

    Hang on, if it runs on GPS then it ain’t analogue. It looks naff and quite frankly why pay silly amounts of money for a GPS unit that won’t tell you where you are?

  • nortonpdj

    A fair point, Stevo! We’re in “the emperor’s new clothes” territory here.

  • Stevo

    Except that Assos stuff is very good and its high price can just about be justified by its functionality.

  • J1

    ….or I’ll not live in the past.

  • Henry Hillman

    Also where is the odometer so we can aspire to clocking up miles and spelling 80085 etc…

  • Henry Hillman

    Dial on the outside is distance, inside that is speed and the two little ones are for elevation and time. I like the analogue design, but it only really has aesthetics going for it and for that it is stupidly expensive, I understand they went to recoup on the R&D but I will wait for a cheaper copy cat 😛

  • nortonpdj

    The dial on the black one in the top photo appears to show 10,30,50,90 km/h.
    But it’s about as much use as a chocolate chainwheel….

  • nortonpdj

    Surprised it’s not got a Rapha or Assos logo on it.

  • xyes

    Can choose but agree to abide to the rule#24.

  • Cavosie

    Design and promote something as minimalist and then charge more than the maximal devices you compare it to? Got it.

  • Julian Dean

    $600? Good luck with that.

  • Jdog

    I like the way they’ve marked out 10, 18, 25, 35, 55, with the 18 at top dead centre. Exactly the way I’d do it.

  • I don’t know if it’s just me but looking down and seeing a number is a lot easier than trying to work out an analogue dial, $499 seems a bit steep for a unit that doesn’t display power or cadence too. It does look nice and retro – but I think it’s more for the aesthetic admirers than the number crunchers out there.

  • Scotty J

    The only things that matter are cadence, wattage, HR, and time. Speed and distance are relative.

  • bendip

    “the more you leave out makes it a better product ” i agree with the creator of the omata..that’s why i ride without a speedometer/gps product..the less hipster guff like this i have on my bike the better.

  • Stephen Hawkins

    far too expensive, can get an edge with maps for cheaper. Nice idea though

  • noob_sauce

    Miles/feet not Km/meters