This year marks the fourth annual Amazon Prime Day. Deals start at midday on Monday July 16 2018, and finish at midnight on Tuesday July 17 2018.
The deals are drip fed out over the duration, and some of them – Lightning Deals – last a matter of hours, or as long as stock does. Amazon is promising a million deals over the 36 hour period, released incrementally.
We’ve got notification of the deals before they go live – so we’ll be updating this page as the event progresses to help cyclists wade through the offerings to find the best discounts.
Amazon stock items from a selection of big cycling brands – last year we highlighted deals from Garmin, Thule and some great helmet camera offers. Members of the Amazon Prime subscription service receive these exclusive deals so it’s worth signing up for the 30 day free trial – we’ve linked to it below.
Amazon Prime membership
Amazon Prime Day is designed to draw attention to the benefits of having an Amazon Prime membership. You don’t need to be part of the special club to gain access to the deals – but members can access early offers already and will get the chance to skip the queue on the day(s).
Amazon is offering a free 30-day trial of membership, which carries benefits such as unlimited one-day delivery, access to Amazon Video (including exclusive shows) and Amazon Music streaming.
The best Amazon Prime Day deals
Here’s our pick of the best cycling deals Amazon Prime Day has to offer.
If you want non-cycling related deals (we can’t think why you’d want to spend your money on anything else..) you can check out our sibling site, Trusted Reviews, for more Amazon Prime Day 2018 offers.
With each product is a ‘Buy Now’ link. If you click on this then we may receive a small amount of money from Amazon when you purchase the item. This doesn’t affect the amount you pay.
Wahoo TICKR X Heart Rate Monitor was £64.99, now £51.98
Keep track of your training intensity with a reliable heart rate monitor.
The Wahoo Tickr heart rate monitor uses ANT+ and Bluetooth 4.0 to send information to devices – so you can send your info to a smartphone or tablet.
Tacx Neo Smart, was £1256 now £945.72, and Tacx Flux turbo trainer, was £700 now £503.28
Both are direct drive and provide a realistic ride that feels natural on the pedals. The Neo is the higher end option, and can deliver resistance up to 2000 watts and replicate slopes up to 25 per cent.
These aren’t official Amazon Prime Day deals – but they are great discounts, and it also means they should be around for longer than the ‘Lightning Deals’.
Science in Sport Go Isotonic Energy Gel 30 pack – was £42 now £15.99
SIS’ Go Isotonic energy gels deliver quick to digest energy, as well as electrolytes to keep your legs pumping when the going gets tough. You don’t need to consume them with water, either.
AUOPRO LED Bike Light Set, 1200 lumen front, 300 lumen rear was £22.99, now £18.39
Light the way with a 1200 lumen front and 300 lumen rear bike light set.
These are USB rechargeable, have a low battery indicator (when the button appears red) and have four modes so you can put the front on a lower power when on lit roads .
Garmin Edge 520 was £279, now £199
Read more: Garmin Edge 520 review
The Garmin Edge 520 is the flagship model in the Edge range – and it’s been discounted by almost £100.
The 520 shows all the data fields you’d expect – speed, distance, time, power and more – and can also take you through FTP and V02 Max fitness tests as well as communicating with ANT+ devices like turbo trainers.
You can get the Edge 520 in a bundle, with a heart rate monitor, for £241 or on its own for £199.
Buy now: Garmin Edge 520 at Amazon for £199
Garmin Edge 1000 was £499, now £378
Read more: Garmin Edge 1000 review
The Garmin Edge 1000 does everything the 520 does, but offers extra navigational assistance with maps – both on and off-road, and it’s down to just £378 from £499.
Buy now: Garmin Edge 1000 at Amazon for £378
Queshark Polarized Cycling Sunglasses were £14.90, now £11.90
Sunglasses for cycling protect your eyes from the rays, and also from debris (and flies) that can otherwise get in the way of a good bike ride.
These polarized lenses offer 100% UV400 protection and are available in a range of frame colours.
Top tips for getting the best Amazon Prime Day cycling deals in 2018
Browsing Amazon for deals is always a bit of a trial – and it might well be even harder on Amazon Prime Day. Here’s our tips to help you navigate the sales…
Bookmark THIS PAGE
Deals will be released every five minutes, and it could all get just a little bit confusing. On this page, we’ll highlight the very best deals. We’ll have an advanced warning – leaving us plenty of time to pick out the best offers.
Write a shopping list
Put pen to paper so that you’re clear on what you actually need before the big day. Don’t be too specific – because you can’t guarantee what’s going to be on offer – but ‘helmet camera’ or ‘gps cycling computer with maps’ will help you to avoid the temptation of splashing out on an extra bike bag that you don’t need.
Bear in mind the price difference when reading reviews
We’ve got hundreds of reviews on our site, and they’re designed to help you decide if a product is right for you.
However, all items are reviewed with the RRP – or price at time of writing – in mind. Therefore, remember when reading that comments about value for money need to be taken with a pinch of salt if you’re not looking at the same item with 50 per cent off.
Comments on everything else: effectiveness, quality, longevity, of course still stands.
Set yourself a budget
It’s easy to overspend when there are big deals on offer, so start your shopping with a clear idea of your max spend. You should also be sure to check returns policies are not affected by the sales.
The best Amazon Prime Day deals from 2017
Want to get an idea what sort of deals you can expect? Here’s some examples of last year’s offers…
GoPro Hero5 Session action camera
The GoPro Hero5 Session Action Camera is a compact model that captures 4k video and 10MP pictures in Single, Burst or Time Lapse modes. GoPro has kept the design simple, with a one-button design and voice control and the waterproof camera offers image stabalisation.
The Amazon Prime Day deal was specifically on the travel bundle (with case, floating grip and headstrap) and saw it reduced to £244.99 – that’s a 36% saving on the RRP of £381.05 and a saving of £136.06.
Up to 20% off on Gore Bike Wear
Gore Bike Wear make some high quality cycling kit designed to keep riders comfortable all year round. There were deals across the range, particularly on items like soft shell jackets and windstoppers.
Fitbit Flex 2 fitness wristband on Deal of the Day
The Fitbit Flex 2 fitness wristband is more dedicated to everyday use, but still has its cycling uses thanks to its SmartTrack technology.
Fitbit finally introduced SmartTrack technology to some of its trackers, including the Flex, meaning you no longer have to manually input your cycle training in the Fitbit site. Instead, it now knows when you start an activity and can log it. This one was down to £37.49.
Over a third off men’s cycling kits
Cycling kit that works with you on the bike makes a big difference, and there was lots of kit available at reduced prices.
Prices did vary depending upon colour and size, but the Inbike kit above was on offer at £28.79.
Kärcher K4 Full Control Home Pressure Washer
Defiantly an item to ‘use with care’ when it comes to bike washing, but though not always recommended – a lot of people still choose a pressure washer.
The stand alone unit was on a ‘deal of the day’ offer, and down to £134.
Kinetic Road Machine Smart Bike Trainer
A smart turbo trainer might not be top of your list in summer, but come winter you’ll be glad you invested. This one was down from an RRP of £415 to £252.86.
This unit still uses a fluid resistance system, but combines with sensors to provide an app-based power training experience.
We’ll be bringing you the 2018 deals from Monday July 16 – keep this page bookmarked!