Best Black Friday bike deals for cyclists 2020: deals from around the web before Black Friday

Black Friday 2020 will be here sooner than you think - we explain what to expect come the busiest shopping day of the year

The Black Friday sales can present a fine hunting ground for anyone after a good deal on a bike, discounted cycling clothing or an offer on a piece of technology such as a GPS cycling computer or helmet camera.

A shopping weekend with origins in America, Black Friday sales traditionally hit stores online and on the high street on the final Friday of November – the last pay day before Christmas. However, the goal posts seem to move annually, with deals extending well beyond the original weekend.

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Where once retailers were offering genuinely jaw dropping deals for one day only, now the sales often continue right up to Christmas, usually with a mixture of jaw dropping deals as well as some lukewarm savings designed to bulk out the offering.

This page is designed to help you pick up the jaw dropping ones. We’re expecting offers to arrive from November 1, but we’ver done a little deal hunting ahead of time, too.

Cycling deals ahead of Black Friday 2020

Black Friday sales are yet to officially begin – but there are certainly deals about. If you’re on the hunt already, check out the deals below.

With each product is a ‘Buy Now’ or ‘Best Deal’ link. If you click on this then we may receive a small amount of money from the retailer when you purchase the item. This doesn’t affect the amount you pay.

Quick links: US

Quick links: UK

Best pre-Black Friday deals on lights

Light and Motion Urban 1000 FC front light at Jenson USA | was $120 now $78 

An easy mount front light that will emit between 250 lumens and 1000 lumens, this beam uses CREE LEDs and charges via USB. View deal: Light and Motion Urban 1000 FC front light at Jenson USA | was $120 now $78 

CatEye Volt 100XC and Rapid Micro light set at Rutland Cycling | was £39.99 now £25.29

This is a simple ‘be seen’ lightset, providing 100 lumens via the front beam, lasting up to five hours, whilst the rear will last 30 hours in its flashing mode. View deals: CatEye Volt 100XC and Rapid Micro light set at Rutland Cycling | was £39.99 now £25.29

Lezyne 600xl and KTV light set combo at Wiggle | was £65 now £45.99

The Lezyne 600xl can be used as a ‘seeing light’, allowing you to light up the lanes in winter. This comes with a 10 lumen rear to match. Both lights are fitted using stretchy elastic so there’s no mount required. View deal: Exposure Trace and Trace R MK2 light set from Tweeks | was £85 now £76.50

Exposure Trace and Trace R MK2 light set from Tweeks | was £85 now £76.50

Exposure has a reputation for creating products which stand the test of time – our Cycling Weekly tech team can attest to this, with riders using some units for up to 12 years! This is a ‘be seen’ set for commuting on lit roads. View deal: Exposure Trace and Trace R MK2 light set from Tweeks | was £85 now £76.50

Best pre-Black Friday deals on tyres

Schwalbe One Tire-Clincher at Backcountry | was $76 now $25.39

This is a pretty whopping deal on a very popular, fast rolling tyre. It’s more of a summer race option, but we’ve used them in winter for months without flats. View deal: Schwalbe One Tire-Clincher at Backcountry | was $76 now $25.39

Continental Ultra Sport II Road Tyre from Wiggle | was £24.95 now from £7.99

The Ultra Sport II is a good compromise tyre, for riders who still want the fast feel of a race tyre, but with puncture protection built in to boot. View deal: Continental Ultra Sport II Road Tyre from Wiggle | was £24.95 now from £7.99

Vittoria Zaffiro Pro Folding Clincher Road Tyre at Wiggle | was £20.99 now £12.99

A tough tyre, with a low tpi count of 60 – this is designed for winter riding, with an ‘Aqua Flow’ rain ready treat. View deal: Vittoria Zaffiro Pro Folding Clincher Road Tyre at Wiggle | was £20.99 now £12.99

Vittoria Pave CG Open Clincher Road Tyre at Wiggle | was £40.99 now £24.99

A more premium option, this tubular is built to provide grip and puncture protection alongside low rolling resistance. View deal: Vittoria Pave CG Open Clincher Road Tyre at Wiggle | was £40.99 now £24.99

Best pre-Black Friday deals on clothing

Giordana AV 100 jacket at Competitive Cyclist | was $274.95 now $189.99

Keep the wind and cold out with this winter warmer from Giordana. The front and sleeves offer wind resistance whilst the back is more breathable. View deal: Giordana AV 100 jacket at Competitive Cyclist | was $274.95 now $189.99

Giro Synthe MIPS road helmet at Jenson USA | was $225 now $179.99

The incredibly popular road helmet from Giro, which offers breathability, a decent aero performance – and MIPS protection to boot. View deal: Giro Synthe MIPS road helmet at Jenson USA | was $225 now $179.99

Castelli men’s Superleggera jacket at Competitive Cyclist | was $99.95 now $79.96

Known to be one of the best rain jackets for cyclists, this is a deal on a hugely popular item. View deal: Castelli men’s Superleggera jacket at Competitive Cyclist | was $99.95 now $79.96

Oakley Aro3 helmet at Jenson USA | was $180 now $92.49

A road helmet that’s all about breathability, though you can pop a cap under it in the winter months. View deal: Oakley Aro3 helmet at Jenson USA | was $180 now $92.49

Sportful women’s Total Comfort bib tights | were $229.95 now $89.95

Snuggly warm tights, offering an excellent fit thanks to the soft and stretchy material, we’ve had these on test and been impressed by the fit, comfort and longevity. View deal: Sportful women’s Total Comfort bib tights | were $229.95 now $89.95

Muddyfox PU Cycling Overshoes at Evans Cycles | were £44 now £9

This is a pretty monster saving, and ideal since overshoe season is well and truly here. The Muddyfox PU overshoes are designed to keep the rain and wind off your toes. View deal: Muddyfox PU Cycling Overshoes at Evans Cycles | were £44 now £9

Giro Raes Techlace Women’s Road Shoe at Wiggle | were £219.99 now from £88

Giro’s Techlace system is about providing the perfect fit of laces, with the tight (and weatherproof hold) of a dial. The Raes shoes feature a carbon sole, and sit one step below the top end Techlace option. View deal: Giro Raes Techlace Women’s Road Shoe at Wiggle | were £219.99 now from £88

Castelli Dinamica women’s jacket at Tredz | was £185 now £89.99

A warm winter layer with Gore windstopper x-fast thermal protection, plus reflective details. View deal: Castelli Dinamica womens jacket at Tredz | was £185 now £89.99

Castelli’s Mitico jacket at Tredz | was £190 now £115

This jacket is windproof and water resistant, thanks to the Gore windstopper x-fast fabric on the front and sleeves. Breathability is taken care of by Nano Flex back panels. View deal: Castelli’s Mitico jacket at Tredz | was £190 now £115

Giro Cylinder Off Road Shoe at Wiggle | was £114.99 now from £79.16 

Gravel riding is becoming more and more popular. These Cylinder off-road shoes feature SPD style cleat fittings and grip for those hike-a-bike moments. View deal: Giro Cylinder Off Road Shoe at Wiggle | was £114.99 now from £79.16 

Castelli Scalda Pro women’s long finger gloves at Tredz |were £60 now £35

Numb fingers do not have to be a feature of winter rides- these gloves provide warmth without completely blocking out the feel of the handlebar. View deal: Castelli Scalda Pro women’s long finger gloves at Tredz |were £60 now £35

Northwave Raptor Arctic GTX Winter Boots at Wiggle | were £209.99 now £167.99

If you simply cannot get rid of cold feet via overshoes and warm socks, it’s time to invest in proper winter boots, and Northwave make some of the best. View deal: Northwave Raptor Arctic GTX Winter Boots at Wiggle | were £209.99 now £167.99

Best pre-Black Friday deals on components

Shimano Ultegra CS-R8000 Cassette at Backcountry | was $88.99 now $64.99

A new cassette can transform a glitchy, noisy bike into a beautifully silent machine and the Ultegra version will save you grams on anything lower tier. View deal: Shimano Ultegra CS-R8000 Cassette at Backcountry | was $88.99 now $64.99

Selle Italia Flite TM Saddle at Backcountry | was $124 now $59.99

A long nosed saddle, suited mainly to male riders since there’s no central relief or cut out system. Ideal for those who move around in the saddle. View deal: Selle Italia Flite TM Saddle at Backcountry | was $124 now $59.99

Pinarello Prince FX Road Frameset | was $4000 now $3200

Well, a frameset is still a component! This Pinarello Price frame is designed to bring the top flight’s brand to a wider audience, even more so with this offer. The geometry is a little more upright vs the Dogma, but it still has aero features. View deal: Pinarello Prince FX Road Frameset | was $4000 now $3200

Specialized Power Expert Unisex Road Saddle Black at Tredz | was £110 now £79.99

The Specialized Power saddle is renowned for suiting the vast majority of riders. It’s short nosed, with a wide cut out and a flat back. Initially designed for a female pro rider, it’s considered a unisex design. View deal: Specialized Power Expert Unisex Road Saddle Black at Tredz | was £110 now £79.99

Selle Italia Novus Boost TM Superflow Saddle | was £98.99 now £49.99

Another short nosed design that will suit both men and women – the Novus Boost has a wide cut out, too. View deal: Selle Italia Novus Boost TM Superflow Saddle | was £98.99 now £49.99

Where to find Black Friday Deals

Want to hunt out something specific? We’re expecting the deals to land from November 1, and these are the sites we’ll be checking straight away…

  • Competitive CyclistThese guys are big in the US and stock a wide range of kit for road cyclists and mountain bikers, with brands including Giro, Wahoo, Specialized and more
  • Jenson USA – One of the biggest cycling specific online retainers in the US – you’ll find pretty much anything here
  • Backcountry – This US outdoor retailer stocks kit for all sorts of persuits, including cycling – and we’ve fond many a good offer among the shelves
  • ProBikeKit – Big in the UK and the US, these guys ship all over the world
  • Evans Cycles – The UK’s largest online highstreet retailer Evans Cycles comes with the benefit of bricks and mortar stores – handy if you need to make returns or click and collect is more convenient
  • Wiggle – Wiggle services over 70 counties, and is the world’s largest online cycling shop. It has its own brand, dhb, which offers exceptional value kit even at RRP, too
  • Chain Reaction Cycles – CRC is now owned by Wiggle – it has a particularly good reputation for cut priced components
  • Tredz – These guys have always gone big on Black Friday and we expect 2020 to be no exception
  • Tweeks – A smaller UK retailer, but big on deals – especially over Black Friday
  • Walmart – Perhaps not an obvious first choice, but Walmart does stock a lot of kit cyclists will enjoy – from iPads for Zwift to GoPros and Garmin computers
  • Amazon – Not traditionally a cyclist’s ‘go to’, but Amazon does stock a lot of non-cycling kit we like (coffee machines are the best example!) as well as gear from Giro, Garmin, Wahoo and more
  • Ribble – The UK bike brand often releases some big deals on its own bikes, and it also stocks clothing and components which are sometimes available at a bargain price, too
  • Rutland – A UK retailer that ships all over the world, we often raid Rutland for bike deals, and they’ve often got good stock from Giant and Liv

When is Black Friday 2020?

This year, Black Friday falls on Friday November 27 – but we can expect deals to start arriving from November 1.

Cyber Monday will be on Monday November 30.

Looking for deals NOW? Check out our deals pages. 

Black Friday shoppers spent more in 2016 than 2015 - with the majority of sales made online

Black Friday shoppers spent more in 2016 than 2015 – with the majority of sales made online

What is Black Friday?

Black Friday is the first Friday after Thanksgiving and is traditionally seen as the start of the Christmas shopping season, with high street retailers opening their doors at the crack of dawn and offering big discounts for shoppers who have set their alarm clocks.

For consumers and retailers in the UK, Black Friday is a recent phenomenon, but it has been going strong the United States for decades. In fact, the origins can be traced back to the 1950s in none other than Philadelphia, USA.

Amazon launched the concept in the UK in 2010, with Asda joining the party in 2013.

The rise of internet shopping has allowed the Black Friday tradition to spread throughout the world, with the UK’s bike retailers like Wiggle, DecathlonChain Reaction Cycles, Evans Cycles, and Ribble Cycles all getting caught up in the scramble to get shoppers to part with their cash.

The idea may have been originally to entice shoppers to buy their gifts from one retailer over another, but shoppers are now just as likely to be grabbing a bargain for themselves as for a friend or loved one.

In previous years, all of the major retailers have got on board with the festive sales, most of them championing a handful of flagship deals, with plenty more general sale offers available as well. Smaller brands are often seen offering free services, post and packaging, or accessories on top of key items.

Is Black Friday really ‘a thing’ in the UK?

The simple answer is yes.

In 2017, it was online retailers who scooped in the most cash via offering shocking discouts: £1.4 billion was spent in online sales in the UK – up 11.7 per cent on last year, according to online retailers trade body IMRG. The high street didn’t do as well, with footfall down 3.6 per cent according to analysis firm Springboard.

In the four days between Black Friday and Cyber Monday 2016, the British public spent £5.8 billion – that’s a 15 per cent increase on spending in the same period in 2015. Black Friday was bigger online in 2016, with £2.8 billion of the sales being processed on the web – 20 per cent more than the shopping seen in 2015.

Expect deals in store as well as online. Image:Russell Ellis

Expect deals in store as well as online. Image:Russell Ellis

Where can I find the best Black Friday bike deals?

Last year, all the major cycling retailers followed the same pattern demonstrated by the major retailers – with big deals in tech, as well as discounts on bikes.

The end of year placement of the sale period means it’s useful for retailers to boost their 2019 sales, and also helps them to shift 2020 stock in order to make space in their warehouses for 2019 bikes – so we can expect to see similar trends this year.

When will these Black Friday bike deals be available?

Different retailers take different approaches to what is the busiest shopping day of the year, so Black Friday bike deals won’t necessarily become available at 00:01 on November 27.

Some retailers will publish their plans in advance, with everything from countdowns to the launch, to announcements on social media and daily deals drip fed through the month.

We’ll update this page as deals are announced, too – picking out the very best offers as well as outlining the sales plans publicised by an array of retailers – so keep checking back for new and updated offers.