Adding to its range of current energy products, Maxim has introduced a strawberry flavour to its Crunchy energy bars and a caramel/hazelnut version of its recovery bars. The bars will retail for 99p for the energy bar and £1.39 for the recovery.

Along with the energy bars, Maxim now produces single-serving energy gels. Whereas before, a gel pouch had three servings, these single sachets will ensure you get just the right amount of carbs. They will be available in vanilla with caffeine and banana for 69p each.

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