The race has visited Montgomeryshire for the past five years, generating around £700,000 for the economy last year, but Powys County Council have been told this season’s edition will skip the region.
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Councillor Avril York admits she is disappointed by the decision, but insists the council will work hard to ensure the race returns in 2016.
“Thousands of cycle enthusiasts visited Powys during last year’s Tour of Britain and it was a significant boost to our economy,” she told the Star.
“Our economic impact assessment of the Tour of Britain 2014 showed that 70,000 people, mostly from outside of the county, visited stage three of the tour which started in Newtown and ended in Abergavenny in September.
“The findings of the report shows the value to the county of these high profile events. The financial boost to the local business during the few hours that the event is in Powys is quite remarkable and fully justifies the efforts taken to attract the race here.”