Black Friday deals are already arriving online - here's everything you need to know to grab a bargain

The official start date for Black Friday is today, Friday 24 November 2017 – but retailers began dropping their prices as early as the start of november and there has already been some excellent deals.

The Black Friday sales can present a fine hunting ground for anyone after a good deal on a bike, discounted cycling clothing or an offer on a piece of technology such as a GPS cycling computer or helmet camera.

Looking for deals? Check out:

Here’s a look at the retailers that have already unveiled their Black Friday offers – plus more information on what Black Friday is all about further down the page…

Half Price Cycling Weekly subscriptions

Ah, go on – allow us a little plug… If you’d like to receive news, fitness features, reviews and more, direct to your door every single week then this could well be the perfect self-given Christmas gift.

The deal will be live from Friday November 24 to Monday November 27 – get a half price Cycling Weekly subscription here.

Our brother title, MBR, is also offering 50% off on subs – check out the offer here.

Lazer Z1 helmet – was £199, now £59

Lazer Z1 helmet

The Lazer Z1 is so light (a claimed 225g) that you’ll forget you’re even wearing it. Couple that with the excellent ventilation and comfortable “Rollsy” retention system and its a total winner.

Buy now: Lazer Z1 helmet at ProBikeKit for £59

Easton EA90 SLX Clincher wheelset – was £1,169, now £467

Easton EA90 SLX Clincher Wheelset

This is a seriously great deal on a pair of wheels that could be a revolutionary upgrade for your bike – especially if you’re still using the stock wheels that came on your bike.

Buy now: Easton SLX Clincher wheelset at Pro Bike Kit for £467

GoPro Karma Drone with Hero 6 Camera – was £1299.99, now £1049

A drone is the ultimate toy for anyone wanting to make films of their cycling expeditions – the the Karma offers automatic one-button take off/landing, provides 20 minutes of flight per one hour charge and comes with the most recent GoPro – the Hero6, plus controller, stabiliser, harness and battery.

Buy now: GoPro Karma Drone with HERO6 Camera at Amazon for £1049

Vittoria Corsa G+ tyres (pair) – was £109, now £61

The Vittoria Corsa G+ tyres are easily one of the best tyres in the world, and in this deal you get two of them in one pack, plus a couple of latex tubes to match.

The tyres are made from a special four compound construction with a Corespun K side wall (basically it has kevlar in it) for added protection.

Buy now: Vittoria Corsa G+ tyres at ProBikeKit for £61

Vredestein Fortezza Senso All Weather Clincher Road Tyre – was 46.95, now £10.33

An all weather competition tyre, with TriComp technology that performs in wet and dry conditions. Low rolling resistance, with a Curve Control System which provides durability and exceptional ride quality in the corners.

Buy now: Vredestein Fortezza Senso All Weather Clincher Road Tyre at Wiggle for £10.33

Up to £300 off with Tredz Spend and Save

Black Friday deals at Tredz. Image: Tredz bikes

Black Friday deals at Tredz. Image: Tredz bikes

Tredz unveiled its Black Friday deals some time ago, but it’s now added a ‘Spend and Save’ feature so you can enjoy extra discounts.

The codes to use at Tredz are: 

Spend £100 – Save £15 – Use Code: SAVE15
Spend £250 – Save £40 – Use Code: SAVE40
Spend £500 – Save £75 – Use Code: SAVE75
Spend £750 – Save £125 – Use Code: SAVE125
Spend £1500 – Save £250 – Use Code: SAVE250
Spend £2000 – Save £300 – Use Code: SAVE300

Lumie Bodyclock Starter 30 Wake-Up Light Alarm Clock – was £59.95, now £39.99

Early morning commutes get harder as the winter drags on. Whilst it’s easy enough to get up when the summer sun is streaming through the windows, stumbling out of bed in the dark is less appealing.

The Lumie Bodyclock wake-up light is a ‘dawn simulator’ – it wakes you up gradually with a steadily increasing stream of natural light – this decreases sleep hormones and increases ‘get up and go’ hormones.

Buy now: Lumie Bodyclock Starter 30 Wake-Up Light Alarm Clock at Iwoot for £39.99 

Wahoo Elemnt GPS – was £249, now £189

Best Black Friday Bike deals

24% off barn storming brand Wahoo and its excellent Elemnt GPS computer. It brings an innovative design, using LEDs an can display all your key cycling metrics.

Buy now: Wahoo Elemnt GPS at Chain Reaction Cycles for £189

De’Longhi Nescafe Dolce Gusto Eclipse Touch Coffee Machine at Amazon for – was £169.99, now £99.99 

Cycling and coffee go hand in hand: caffeine carries known performance boosting characteristics and no winter club run is complete without the cafe stop.

The machine features intuitive touch technology and can make up to 30 different hot and cold drinks, using pods which cut down on mess and hassle.

Buy now: De’Longhi Nescafe Dolce Gusto Eclipse Touch Coffee Machine at Amazon for £99.99 (from £169.99)

Garmin Edge 520 GPS – was £279, now £167

Best Black Friday Bike deals

Garmin’s top of the range performance pusher has just had over £100 lopped of its price tag. For £167 you get a device capable of navigation, and loads of premium performance tools.

Buy now: Garmin Edge 520 at Chain Reaction Cycles for £167

Easton EC90 Aero 55 Clincher Road Wheelset – was £2399.98, now £1199.98

Easton EC90 Aero 55 Clincher Road Wheelset Black Friday deal wheels

Easton EC90 Aero 55 Clincher Road Wheelset Black Friday deal wheels

The wheels for you if you wanna go faster. 55mm rim depth providing an aero boost. A carbon build with a braking surface promising to be quick stopping.  These are clinchers – ideal for those who want an easy life., but they’re tubeless compatible. Front weighs 845g, with 16 spokes, rear is 845g with 20 spokes.

Buy now: Easton EC90 Aero 55 Clincher Road Wheelset at Chain Reaction Cycles for £1199.98

>>> See all wheel deals here 

Mavic Cosmic pro shoes – was £210, now £100

Best Black Friday Bike deals

If you’ve got size 8, 9 or 11 feet, consider yourself in luck. These snazzy Mavic Cosmic Pro racing slippers are discounted by £110, bringing them down to the very palatable price of £100.

For your money you’re getting a stiff carbon sole, Mavic’s dial fit system and much more.

Buy now: Mavic Cosmic Pro shoes at Cycle Surgery for £100

Look 927 Mountain Bike Frame – was £2265, now £999

Look 927 Mountain Bike Frame

Look 927 Mountain Bike Frame

Sure, we’re mainly looking at road bike deals – but there’s no harm in including the odd off-road-mobile, right? This Look mountain bike frame is down by 56 per cent. The primary triangle is made from 6061 triple butted alloy, and the back end features a carbon rear triangle with aluminium rocker arm and shock. All this means the frame is light, but strong. If you’re a big fan of Look road bikes, this MTB could match your collection.

See more Black Friday mountain bike deals here

Buy now: Look 927 Mountain Bike Frame at Merlin Cycles for £999

Mavic Cloud Women’s Jacket – was £69.99 now £24

Best Black Friday Bike deals

Mavic Cloud Women’s Jacket

A go-to jacket for commuters and road riders, you’ll find wind resistance and a light rain protective layer, reflective highlights and an Air Mesh inner to provide ventilation.

Buy now: Mavic Cloud Women’s Jacket at Cycle Surgery for £24

Men’s Mavic Ksyrium Elite Jacket – was £75, now £36

Best Black Friday Bike deals

Men’s Mavic Ksyrium Elite Jacket

A high performance softshell with DWR water resistance, with an a-symmetric zip for an added nod to style. Fleece lined collar, elastic waist to keep it all in place and a three layer membrane offers high stretch.

Buy now: Men’s Mavic Ksyrium Elite Jacket at Cycle Surgery for £36

Oakley EVZero Path Sunglasses with Photochromic Lens – was £170, now £102

Best Black Friday Bike deals

Oakley EVZero Path Sunglasses – Photochromic Lens

However Black the skies are, you need cycling sunglasses – in the winter they keep grit and dirt out your eyes.

The rimless design of the EVZero glasses means they don’t get in the way of your vision, and they offer a three-point fit which holds the lenses in place without creating pressure points.

These glasses will do the job all year round – at their heart is a Plutonite photochromic lens which will change colour pending on weather conditions, offering you protection at all times.

Buy now: Oakley EVZero Path Sunglasses – Photochromic Lens at Evans Cycles for £102

Read more: Oakley EVZero Path Prizm Road sunglasses review 

Exposure Strada 1200 lumen with DayBright front light – was £289.95, now £202.96

Best Black Friday Bike deals

Exposure Strada front light

The 1200 lumens that this light puts out is more than enough for road rides on unlit lanes – and this one comes with a Remote Switch. The Strada is tailored for road riding, with a wide and flat beam that offers plenty of side visibility without dazzling oncoming road users. The body is CNC aluminium and battery life is 3-35 hours depending upon the mode used.

If this one isn’t quite what you’re looking for, check out what else is on offer – Evans Cycles has 30% off on a range of Exposure lights. 

Buy now: Exposure Strada 1200 with DayBright Front Light for £202.96 at Evans Cycles 

Exposure TraceR 75 lumen rear light with DayBright – was £39.95 now £27.96

Best Black Friday Bike deals

Exposure TraceR 75 lumen rear light with DayBright

With a run time of three to 24 hours, mode dependent, the TraceR can put out 75 lumens on a wide angle beam which provides side visibility. It’s USB rechargeable, and has a fuel gauge which shows how much battery is left. The DayBright pulse mode is specifically designed to draw attention to the rider during daylight hours, cutting through distractions on the road.

Buy now: Exposure TraceR 75 lumen rear light with DayBright was £39.95 now £27.96

Castelli Transparente 3 jersey – was £145, now £74

Best Black Friday Bike deals

Castelli Transparente 3 FZ Windproof Long Sleeve Cycling Jersey

Usually an eye watering price tag has been almost halved thanks to the Black Friday sales, and the Castelli Transparente is now discounted by 48%.

It’s a bonafide bad weather buster, with Winstopper X-Lite material, a water resistant coating and a high neck. However, it’s not stuffy like a standard waterproof thanks to its breathable back.

Buy now: Castelli Transparente 3 jersey at Tredz for £74

Giant Propel Advanced Pro 2 2017 Road Bike – was £3648.99, now £1799.99

Best Black Friday Bike deals

Giant Propel Advanced Pro 2 2017 Road Bike Grey

The Propel is the aero road bike from Giant – and Rutland Cycling has deals on two models. In our most recent review of the Propel, we commented “the Giant Propel feels made for cornering at speed too, with excellent balance, geometry and handling”.

The Propel Advanced Pro 2 comes with Shimano 105 and Giant’s own deep section wheels, whilst the Propel Advanced 1 boasts Shimano Ultegra and shallow wheels, also produced in house.

Buy now: Giant Propel Advanced Pro 2 2017 Road Bike for £1799.99 at Rutland Cycling

Buy now: Giant Propel Advanced 1 2017 Road Bike for £1277.49 at Rutland Cycling

Shimano Ultegra R8000 groupset – was £1099, now £624

Best Black Friday Bike deals

New Ultegra has the Dura-Ace R9100 look

The superb Shimano R8000 groupset has had its price slashed by £400 on the Chain Reaction Cycles site thanks to Black Friday.

We’ve ridden the groupset, and in hour review we found it to be simply superb, and every bit the match of its older, and more expensive, Dura-Ace sibling.

Buy now: Shimano Ultegra R8000 groupset at Chain Reaction Cycles for £624

Go Pro Hero 5 Black for just £260

Best Black Friday Bike deals

eBay has the Go Pro Hero 5 Black (certified refurbishment) for the astonishing price of £260.

The Hero 5 has superb 4k filming, and a 12mp camera and the image stabilisation to match. Even though it is a refurb, it has also gone through Go Pro’s testing facility and comes with a 12 month warranty.

Buy now: Go Pro Hero 5 Black at eBay for £260

Specialized Expert 2017 Road Shoes – was £184.99, now £100

Best Black Friday Bike deals

Specialized Expert 2017 Road Shoes

The Expert shoes from Specialized feature the brands renowned Body Geometry sole and footbed, ergonomically designed to correct any tracking issues at the knee. The FACT carbon sole boasts a Stiffness Index of 8.5, and these come with Boa IP1 deals and a light and supple thermo bonded upper.

Buy now: Specialized Expert 2017 Road Shoes at Rutland for £100

Specialized Zante 2017 women’s road shoe – was £184.99, now £100

Best Black Friday Bike deals

Specialized Zante 2017 women’s road shoe

The Zante shoe from Specialized also features a Body Geometry sole and footbed, in a women’s specific design with narrower heel cup. There’s a FACT carbon sole, with Boa IP1 deals and reflective details at the heel as well as a thermobonded upper.

Buy now: Specialized Zante 2017 women’s road shoe at Rutland Cycling for £100

Exposure Strada 1200 with DayBright Front Light – was £289.95, now £202.96

Best Black Friday Bike deals

If you want to ride on unlit-roads after dark in the winter, you’ll need a quality seeing bike light. This beam from Exposure puts out 1200 lumens – plenty enough to ride through the lanes at a similar speed to that which you’d use in summer. It’s USB rechargeable and comes with a handlebar mount.

At £202.96, it’s still not cheap – but we’d recommend Exposure over budget options – you need a bike light that’s reliable and that you can trust, and we’ve seen these still going strong after years of use.

Buy now: Exposure Strada 1200 with DayBright Front Light – 1200 Lumen at Evans Cycles for £202.96

BMC Teammachine SLR01 Ultegra 2017 Road Bike – was £3699, now £2499

Best Black Friday Bike deals

BMC Teammachine SLR01 Ultegra 2017 Road Bike

A stunner of a road race bike, the Teammachine boasts an aggressive geometry, incredibly stiff but light frame and this model comes with Shimano Ultegra groupset and DT Swiss hoops with Continental GP 4000S II SL shoes.

Buy now: BMC Teammachine SLR01 Ultegra 2017 Road Bike at Evans Cycles for £2499

Altura Night Vision 2 Waterproof Jacket – was £99.99, now £49.99

Best Black Friday Bike deals

Altura Night Vision 2 Waterproof Jacket

Winter is here, and sadly that means a few wet rides. However, this lightweight waterproof jacket from Altura promises to make those downpour moments more comfortable whilst still offering high levels of breathability. The reduction is on the blue version, in sizes Small to XXLarge.

Buy now: Altura Night Vision 2 Waterproof Jacket at Evans Cycles for £49.99

Cannondale Slate Ultegra 2017 Adventure Road Bike – was £2999, now £1799

Best Black Friday Bike deals

Cannondale Slate Ultegra 2017 Adventure Road Bike

Adventure road bikes have been really popular this year – and the Slate is a pretty extreme example. A ‘full tilt’ drop bar road bike, it’s got a Lefty front fork and 650b wheels with 42c tyres. You could probably take it anywhere – we dare you…

Buy now: Cannondale Slate Ultegra 2017 Adventure Road Bike at Evans Cycles for £1799

Castelli Gabba 3 Jersey – was £150, now £75

Best Black Friday Bike deals

Castelli Gabba 3 Jersey

The Castelli Gabba is basically the best water resistant race jersey in the business. It’s lightweight, breathable, but keeps the worst of the rain off – and no brand has been able to knock it off the top step of the podium yet. Wiggle has the short sleeve (to be paired with arm warmers) version reduced to £75 in a range of colours – Surf Blue (pictured), Anthracite (grey) and Black – with some slighter lesser reductions on other colours too.

Buy now: Castelli Gabba 3 Jersey at Wiggle for £75

Castelli Women’s Gabba Jersey – was £140, now £70

Best Black Friday Bike deals

Castelli Women’s Gabba Jersey

The iconic rain jersey in a women’s cut, down to £70 across the spectrum – Red, Laguna (light blue), Surf Blue and Black.

Buy now: Castelli Women’s Gabba Jersey at Wiggle for £70

Prime Pro Road Wheelset – was £349.99, now £244.99

Best Black Friday Bike deals

Prime Pro Road Wheelset Black Friday wheel deal

An entry level alloy upgrade wheel, this set from Prime weighs in at 1470g – they’re light enough for racing yet come with 20 radial (front) and 24 cross (rear) Sapim spokes, making for a bombproof option.

Tubeless ready, with a 27mm rim depth, the Freehub is compatible with Shimano or SRAM, 9, 10 and 11 speed systems.

Buy now: Prime Pro Road Wheelset at Wiggle for £244.99

Read more: Prime Peloton Road Wheelset review

Fizik Arione R3 Team Edition – Cannondale – was £144.99, now £99.99

Best Black Friday Bike deals

Fizik Arione R3 Team Edition – Cannondale

The Arione is Fizik’s saddle for riders with a flexible spin. It weighs in at 220g in a size regular (130mm), and is also available in a wider 140mm option. This set comes in Cannondale colours, with a matching ICS compatible mudguard.

Buy now: Fizik Arione R3 Team Edition – Cannondale at Wiggle for £99.99

Fulcrum Racing 3 Wheelset With GP4000s II Tyres & Tubes – was £559.98, now £379.96

Best Black Friday Bike deals

Fulcrum Racing 3 Wheelset With GP4000s II Tyres & Tubes

Tredz is offering these Fulcrum Racing 3’s with great quality tyres plus bonus tubes, all in one.

These hoops are designed to suit racing and training needs – with 24mm rim at the front for manoeuvrability and 30mm at the rear to offer optimum power transfer. An oversized hub body keeps weight low and offers stiffness – and there’s 16 spokes at front and 21 at rear – the weights being 670g and 885g respectively.

Buy now: Fulcrum Racing 3 Wheelset With GP4000s II Tyres & Tubes at Tredz for £378.95

Read more: Fulcrum Racing 3 wheelset review and Continental GP 4000s II tyre review 

Giant Anyroad 1 2017 Road Bike – was £1249, now £799.99

Best Black Friday Bike deals

Giant Anyroad 1 2017 Road Bike Black Friday deal

As its title would suggest, the Giant Anyroad is designed to offer a rider the ultimate in versatility. Light alloy frame with carbon fork, D-fuse seat post to dampen the bumps and 32c tyres to travel over anything. This model is reduced by almost £500 – in sizes Small, Medium and Large (at time of writing!).

Buy now: Giant Anyroad 1 2017 Road Bike at Tredz for £799.99

Altura Night Vision Commuter Long Sleeve Jersey SS17 – was £54.99, now £27.99

Best Black Friday Bike deals

Altura Night Vision Commuter Long Sleeve Jersey SS17

Reduced by 49%, this long sleeve jersey is fit for more than just commuting – though it’s got some nice NightVision 360 degree reflectivity features which make it great at dawn and dusk. Altura Thermo technology offers insulation without cutting down on breathability and the ‘Sport Fit’ promises a good look. Reduced in sizes S-XXL.

Buy now: Altura Night Vision Commuter Long Sleeve Jersey at Tredz for £27.99


Easton EC90 Aero 55 Clincher Road Wheelset – was £2399.98, now £1199.98

Best Black Friday Bike deals

Easton EC90 Aero 55 Clincher Road Wheelset Black Friday deal wheels

The wheels for you if you wanna go faster. 55mm rim depth providing an aero boost. A carbon build with a braking surface promising to be quick stopping.  These are clinchers – ideal for those who want an easy life., but they’re tubeless compatible. Front weighs 845g, with 16 spokes, rear is 845g with 20 spokes.

Buy now: Easton EC90 Aero 55 Clincher Road Wheelset at Chain Reaction Cycles for £1199.98

Read more: Easton EC90 Aero 55 Clincher Road wheelset review (2014) 

Garmin Edge 1000 was £499.99, now £274.99

Best Black Friday Bike deals

It may have now been superseded by the Garmin Edge 1030, but that doesn’t mean the Edge 1000 isn’t still a great cycling computer. In fact, it just means that you can buy it for even less

Buy now: Garmin Edge 1000 for £274.99

X-Tools 37-piece bike tool kit was £69.99 now £34.99

Best Black Friday Bike deals

X-Tools 37-piece bike tool kit

Every cyclist has to do the odd bit of home maintenance now and again, and this X-Tools tool kit has all the spanners, Allen keys, and chain breaker that you’ll need for any messy job

Buy now: X-Tools 37-piece bike tool kit for £34.99


Black Friday Deals at Halfords

Halfords Black Friday deals

Halfords Black Friday deals

Halfords is easing into Black Friday with ‘countdown deals’, with offers across their range of adult bikes, kids bikes, tools and more.

Tasty deals at the moment include up to £70 off on Carerra hybrid bikes (see them here) and a £125 saving on this very fancy tool storage cabinet, which was £249 and is now £124 – guaranteed to make any home mechanic feel like a pro.

Like many other retailers, Halfords is promising a glut of new deals to be added on a weekly basis, with the big boom taking place on Friday November 24.

Alongside the offers, it’s running a competition – people just have to enter their details for the chance to win. The first prize is £2,000 worth of kit, including a seven night holiday at ‘Eurocamp’. Second prize is £800 worth of ‘Black Friday goodies’ and third place will get you £300 worth of the same.

What is Black Friday?

Black Friday is the first Friday after Thanksgiving (which in 2017 is 24 November), and is traditionally seen as the start of the Christmas shopping season, with high street retailers opening their doors at the crack of dawn and offering big discounts for shoppers who have set their alarm clocks.

For consumers and retailers in the UK, Black Friday is a recent phenomenon, but it has been going strong the United States for decades. In fact, the origins can be traced back to the 1950s in none other than Philadelphia, USA.

Amazon launched the concept in the UK in 2010, with Asda joining the party in 2013.

The rise of internet shopping has allowed the Black Friday tradition to spread throughout the world, with the UK’s bike retailers like Wiggle, DecathlonChain Reaction Cycles, Evans Cycles, and Ribble Cycles all getting caught up in the scramble to get shoppers to part with their cash.

Each year the lines get a little blurrier – where once retailers were offering genuinely jaw dropping deals for one day only, now the sales often continue right up to Christmas.

The idea may have been originally to entice shoppers to buy their gifts from one retailer over another, but shoppers are now just as likely to be grabbing a bargain for themselves as for a friend or loved one.

In previous years, all of the major retailers have got on board with the festive sales, most of them championing a handful of flagship deals, with plenty more general sale offers available as well. Smaller brands are often seen offering free services, post and packaging, or accessories on top of key items.

Is Black Friday really ‘a thing’ in the UK?

The simple answer is yes. In fact, in the four days between Black Friday and Cyber Monday 2016, the British public spent £5.8 billion – that’s a 15 per cent increase on spending in the same period in 2015. Black Friday was bigger online in 2016, with £2.8 billion of the sales being processed on the web – 20 per cent more than the shopping seen in 2015.

Expect deals in store as well as online. Image:Russell Ellis

Expect deals in store as well as online. Image:Russell Ellis

Related: Black Friday UK

Where can I find the best Black Friday bike deals?

Last year, all the major cycling retailers followed the same pattern demonstrated by the major retailers – with big deals in tech, as well as discounts on bikes.

The end of year placement of the sale period means it’s useful for retailers to boost their 2017 sales, and also helps them to shift 2017 stock in order to make space in their warehouses for 2018 bikes – so we can expect to see similar trends this year – with some of the offers already spilling out online.

When will these Black Friday bike deals be available?

Different retailers take different approaches to what is the busiest shopping day of the year, so Black Friday bike deals won’t necessarily become available at 00:01 on 24 November.

Some retailers have already started pushing out their discounts – with more promised.

We’ll update this page as deals are announced – picking out the very best offers as well as outlining the sales plans publicised by an array of retailers – so keep checking back for new and updated offers.

Related: Best Black Friday Clothing Sales

Black Friday sale shopping tips

When Black Friday 2017 really kicks off, you can expect to be bombarded with deals and offers from every angle. It’s easy to be tempted into making impulse purchases, resulting in an overspend that leaves you feeling unfulfilled – but with a little careful planning you can make sure you enter December having made genuine savings that leave you with a glowing halo and a healthy bank balance.

Here are our tips for Black Friday sale shopping success…

Be well informed

A handful of retailers will remain completely silent about the details of their Black Friday sale until the actual day. Most will drip feed information, giving you a chance to prepare for your shopping in advance. Here’s how to stay informed:

  • Sign up to mailing lists: A plague that you avoid most of the year, ahead of Black Friday it’s actually a really good idea to subscribe to the mailing lists of major retailers, as they’ll often send priority invites to view sale stock ahead of the general public
  • Bookmark this page: Retailers will send us forewarning of their sale offers in the form of press releases – and we’ll publish the information on this page as soon as we’re able
  • Follow brands and retailers on social media: They will share details with their loyal followers in advance – so click ‘like’ and ‘follow’ to be first in the queue

Weed out the chaff

There will be some excellent and genuine discounts. But there will also be some chaff.

Many retailers will place a Black Friday badge on their general sale tab – adding in a handful of new, mega offers created especially for the occasion.

This means that there will be a few new and genuine deals – often on pieces of tech and bikes – and these will probably be the deals that the retailers are shouting the loudest about via email and on social media. However, there will also be the same pair-of-socks-with-stars-on that was reduced by the same percentage last week.

If you had every intention of buying said pair of socks anyway, knock yourself out – but don’t be fooled into thinking every offer on the Black Friday page is ‘here today, gone tomorrow’.

Related: Best Black Friday Health and Beauty Deals

Write a list and set a budget

Sure, that cycling computer reduced by 70 per cent is mighty tempting. But did you actually want a new cycling computer?

Before you hit the sales, write a list of items that you actually need. Most cyclists have no trouble here. Set yourself a budget for each required purchase – and stick to it. Unless the Shimano Dura Ace Di2 version is just a smidge over your intended spend – in which case we say go for it every time.

Check returns policies

As always, these vary from store to store – but in some cases returns may be limited to 30 days. So if you pick up a gift for someone on Black Friday – November 24 – by Christmas day a return may be out of the question. Though we don’t doubt your gift giving prowess, it’s a good idea to bear this in mind.

  • Steve

    On the NFTO website – There’s very cheap Pro Castelli Kit Half price + 10% christmas discount on all products – If you like NFTO team colours! Just picked up a thermal jersey…

  • Karl Schmollmann

    You should also check out Fatbirds they’re smashing it! I was just checking out the newsletter. They’ve got a minimum of 15% off all bikes, Min 20% off lights and tools, up to 70% off helmets and locks, up to 50% off pedals and loads more. I’m not sure what’s going on there but they’ve gone mental!

  • Some of these deals aren’t as good as they look at first glance. The Ultegra groupset has been available for similar amounts throughout the year. Next we’ll have a deal for 105 at just under £300, oh but wait, that’s not new either. So to say Ultegra is £999.99 is stretching it a bit. When it first came out it was probably closer to that price, but it’s been cheaper for most of the year! Don’t get sucked in!

  • J1

    “Probably the most fashionable helmet in the peloton”

    Come again?