Someone at Giant had some foresight when they founded the company in 1972. They probably didn’t know it would eventually achieve the bicycle equivalent of world domination, but the brand certainly lives up to its name now.
Giant is generally accepted to be the world’s largest bike manufacturer. It’s got factories in their home region of Taiwan, as well as China and the Netherlands, and specialist stores all over the world.
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In the early days, Giant was the manufacturer of the majority of bikes sold under the name ‘Schwinn’ – at one point making over two-thirds of the brand’s models. When that relationship ended in 1987, Giant moved in the direction of making bikes with its own badge on the head tube.
All of Giant’s frames are designed in-house, and the brand makes its own carbon, as opposed to buying in pre-preg composite to mould. The brand also manufactures its own components and equipment – ranging from helmets and shoes to wheels and GPS computers.
Many of the top end bikes feature Giant’s own power meter, the Giant Power Pro, fitted as standard. This crankset power meter uses a magnetic USB recharging system and promises +/- 2 per cent accuracy.
One of Giant’s most famous developments is that of the Compact Road Design, sported by its pro riders in the late 1990s.
This simply means that the top tubes slope down from the head tube to the seat tube, reducing the size of the front and rear triangles to create smaller shapes which are lighter and stiffer.
In 2011, Giant demonstrated its dedication to women’s specific products, by separating its women’s bikes and kit and placing these items under a dedicated brand: Liv. The Liv brand, they claimed, was the first dedicated and extensive offering in women’s cycling and each model is built from infancy around a female rider.
As per any major bike brand, Giant produce a wide range of bike families, designed around different styles of riding. Unlike other brands, each of these is then split into models (Advanced, Advanced Pro, Advanced Pro Disc, SL). Then these models are available at assorted different price points based upon components such as the groupset, wheels and handlebars.
For 2020, more of the disc models now feature SRAM AXS groupsets, a move away from the almost entirely Shimano roster of 2019.
Below is the lowdown on the most popular road and hybrid model families within Giant’s absolutely massive stable…
Useful links for road bike shoppers…
Giant Contend 2020 road bike
A Giant Contend AR model
If you’re starting out on your journey with two wheels, this is likely to be the one you’re considering. Likewise, if you want a reliable commuter or a winter bike you can trust through the seasons, it’s a good bet.
The geometry is designed to feel fast and fun, but with a high enough stack, short enough reach and long enough wheelbase that stability and comfort are well taken care of, too.
Models start from a wallet friendly £625 with an aluminium frame, carbon fork and rim brakes. The top end Giant Contend AR comes in at £1499.
The ‘AR’ (any road) models come with wide volume tyres and are disc brake only.
Giant also produces ‘SL’ (super light) models which use a higher grade of aluminium, plus SL disc versions which come equipped with rotor stoppers that will work in all weathers.
Giant Defy 2020 road bike
The aim of the game in its creation was to offer a comfortable ride that can be enjoyed all day long, whilst still offering handling that feels fast and enough stiffness to provide quick acceleration. It’s a bike that’s been raced at one-day classics by the brand’s sponsored pro riders, so it’s no slouch.
A key technology used on the Defy bikes is ‘D-Fuse’ – this features at the seatpost and handlebars. Essentially the tubing is rounded at the front and flattened at the rear, to absorb shocks and vibrations.
All bikes in the range use disc brakes and wide volume tyres which add to comfort. Prices begin at £1,599 and max out at £7,499.
The basic Giant Defy Advanced starts at £1,599. All options feature an Advanced-Grade Composite frame, matching material at the fork along with an OverDrive steerer which promises front end stiffness and control.
Move into the realm of the Giant Defy Advanced Pro, from £2,899, and the steerer used is the OverDrive 2 which Giant say offers greater stiffness over the standard OverDrive. Another nifty addition is the ‘RideSense’ monitor. This wireless sensor can send wheel speed and cadence info to an ANT+ computer. The top end model, Advance Pro 0 Red at £7,499 comes with SRAM Red e-Tap AXS groupset and Quarq DZero power meter crankset, too.
The Liv women’s bikes have an entirely independent geometry, built from conception around a female rider. However, the Liv Avail is available in aluminium and carbon versions and mirrors similar qualities of the Defy.
Giant Propel 2020 road bike
As its speedy sounding name may suggest, the Propel is the brand’s aero road bike.
The Giant Propel Disc uses flat-mount technology, thru-axles front and rear and Giant says that during aerodynamic testing its disc-brake integration produced less drag than traditional caliper brakes.
The disc models now also boast a new integrated Contact SLR/SL Aero handlebar/stem unit, with internal cable routing. The tubeless ready Giant SLR WheelSystem also comes with aero spokes and a taller 65mm rim depth at the rear.
Giant produces both rim and disc brake versions of its Propel models The basic Giant Propel Advanced, starting at £1,749, comes with an Advanced Grade Composite frame and the OverDrive steerer.
Moving on to the Giant Propel Advanced Pro, from £2,899, and all the bikes come with deep section wheels and more integrated cable routing. The OverDrive 2 steerer is used, which is stiffer than that on the basic Advanced and these models enjoy the ‘RideSense’ data recording sensor which will communicate cadence info to an Ant+ computer.
The Propel Advanced Disc comes with hydraulic stoppers, the wider rim rear wheel mentioned above and integrated bar and stem, from £2,399. If you go for the Propel Advanced Pro Disc (£4,999) this is boosted to Shimano Ultegra Di2, the integrated power meter, and SLR components over SL.
The top of the range models are the Propel Advanced SL 1 and SL 0 Disc bikes – £6,499 and £9,999 respectively. These use SL-Grade carbon, which is lighter and come with SRAM AXS groupsets.
Whilst the Liv women’s bikes are not ‘women’s versions of the men’s bikes’, the Liv Enviliv is the aero road bike within the brand’s range and shares many of its technologies with the Propel.
Giant TCR 2021 road bike
The Giant TCR goes down in cycling history as an icon in its own right. It’s an all-rounder race bike, that’s well renowned for offering plentifully stiffness whilst maintaining a notably low weight.
It has just been updated, and although it still features the same compact frame design, Giant has improved its aerodynamics by a margin of 7/8 watts. The frame now features flatback tube designs, particularly around the fork and headtube.
Stiffness has also being increased, particularly in the downtube and bottom bracket area. It’s also notable that Giant still produce its race bike in complete rim brake builds. The updated 2021 models start at £1.699 for the TCR Advanced range with rim brakes, and reach up to the heady heights of £9,499 for the range topping TCR Advanced SL 0 Disc.
Watch: New Giant TCR launched!
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First, there’s the Giant TCR Advanced. These models have previously started at £1,699 and come with Advanced Grade Composite frames and the OverDrive steerer along with fairly basic wheelsets. Then there’s the Giant TCR Advanced Disc models, which started at £1,799 and share similar characteristics, with Giant Conduct SL Hydraulic disc brakes.
Those with a little more need for speed might look at the Giant TCR Advanced Pro bikes, from £2,599. These boast the stiffer OverDrive 2 steerer, as well as the updated Giant SLR 1 wheel system. This carbon rim wheelset comes shod with tubeless tyres in all cases – and they’re genuinely well performing wheels, so none of this ‘great bike, needs new wheels’ malarky that almost always adorns bike reviews. There’s also three Giant TCR Advanced Pro Disc models from £2,999.
Topping off the range, you’ll finds the Giant TCR Advanced SL and its disc companion. These feature new ThinLine painting technology, which saves 65g in weight from paint alone and start at £6,799 and are £9,499. There are also a smattering of framesets available, as well as previous year (and design) models.
For women, Liv has launched a brand new all-rounder. The Liv Langma tips the scales at 6.05kg and has a redesigned front end which offers aero advantages, whilst still offering stiffness enough to be raced by the female riders of CCC-Liv.
Giant Trinity triathlon and time trial bikes
Giant’s Trinity bike has been raced at the very top level.
The Trinity Advanced is the basic model, at £1,899. The tube shaping is designed to beat resistance and the brakes are hidden, whilst a standard stem means adjustability is kept high.
The Trinity Advanced Pro comes with lots of storage space, making it a contender for Ironman triathletes.
The Liv time trial bike is the Avow, which comes with all the same storage and hydration facilities, and there’s also a Liv Envie Advanced Tri which uses the road bike frame and handlebars, but comes with clip on extensions.
Giant 2020 cyclocross
The Giant TCX is the brand’s cyclocross bike. It’s available in ‘SLR’ (aluminium frames) from £1,399 and ‘Advanced Pro’ (carbon frames) from £2,399.
All of the bikes in this range come with hydraulic disc brakes, and use a single-ring chainring system alongside an 11-speed cassette. This is favoured by CX racers thanks to the simplicity it offers and increased chance of it all working when the mud builds up.
The TCX bikes do have bottle cage mounts, but no provision for luggage. In the Liv range, the Liv Brava is designed to offer the same cyclocross race performance for women.
Giant 2020 gravel bikes
For those more interested in long, endurance rides across mixed terrain, there are several options.
The aluminium Giant Revolt starts at £1,049 and comes with 38mm tyres plus hydraulic disc brakes. There’s the Giant Revolt Advanced, from £1,749 with a carbon frame, and the Revolt Advanced Pro with SRAM AXS shifting and deep Giant SLR-1 wheels.
The Liv women’s model closest to these adventure style bikes is the Liv Invite.
New for 2020 is the Toughroad – this comes with plenty of mounts for baggage, wide tyres and flat bars, ideal for long distance trekking and starts at £899.
Giant Hybrid bikes
Hybrid bikes combine the quick and nimble frames of road bikes with the rough and ready wide tyres and flat bars of mountain bikes. They’re comfortable commuters and also popular among fitness riders seeking an upright position and the ability to enjoy the rough roads of parks and canal paths without too much rattling.
The Giant Escape is a traditional hybrid. It’s got a road style frame with 35mm tyres to dampen out bumps from below. A triple chainset and large ration cassettes mean that plenty of gears are on offer for the hills, plus disc brakes.
There’s a ‘city’ variant for those after the additional convenience of a rack and in the Liv range, the Liv Alight answers similar needs.
The FastRoad (aluminium) and FastRoad Advanced (carbon) are mirrored in the Liv Thrive. These are even more road going models. Shod with 28mm tyres and disc brakes, these are just as at home on sporting weekend rides as city streets, the flat handlebars being the real marker of their hybrid category.
There’s also a folding bike, the ‘Giant Halfway’.
Giant Fastroad E+
The Giant Fastroad range is the brand’s fleet of drop bar e-bikes. There are two models, the Road E+ 1 Pro which costs £3799 and the Road E+ 2 which comes in at £3499. The difference being the former’s Shimano Ultegra groupset and the latter’s 105. Both bikes are powered by a Yamaha motor and feature geometry similar to the Giant Defy.
There’s also a flatbar model of the Fastroad.
Read more: Giant Fastroad E+ review
Giant Hybrid e-bike models
Giant offers a couple of electric city bikes. The Dailytour E+ features a Giant Dailytour E+ bike and depending on models, between seven and eight gears.
All models come with disc brakes, a rear rack as well as automatic lights and prices start at £1,899 for the Entour E+ electric bike and go up to £2,999 for both the Fastroad E+ Pro and Dailytour E+ electric bikes.
The Explore and Entour E+ models are more suited to long distance trekking with flat bars.
The mountain e-bike range is extensive, with hardtails like the Fathom plus full suspension beasts such as the Stance, Reign and Trance.